Lead Marketer, BDR Revenue Marketing — Upmarket
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At a glance
Job overview
HubSpot is hiring a Lead Marketer, BDR Revenue Marketing — Upmarket. HubSpot is seeking a Lead Marketer to design and own the unified BDR prospecting motion across North America and EMEA, building sequences, targeting standards, competition structures, and attribution frameworks that enable BDR teams to generate high‑quality pipeline at scale while collaborating with regional leaders and analytics partners.
Key focus areas include Design and own the master BDR prospecting motion across North America and EMEA., Build scalable sequence and cadence standards using automation, intent signals, enrichment, and AI personalization., and Define fit, intent, segmentation, and data-quality criteria for prioritizing BDR outreach..
Important skills include BDR Prospecting Motion Design, Sequence and Cadence Design, Audience Segmentation, Prospecting Data, Enrichment, and Intent Signals. Preferred (not required): Revenue Motion Standardization, Enterprise Upmarket Program Design, Analytics Operations Data Partnership, and Live Dashboards Development.
Skills & qualifications
Skills
Qualifications
Full job description
Role Summary
Our mission at HubSpot is to help millions of organizations grow better. As Lead Marketer, BDR Revenue Marketing — Upmarket, you will design the unified prospecting motion used across North America and EMEA. You will build the sequences, targeting standards, competitions, reporting, attribution, and enablement that help BDR teams create high-quality pipeline at scale. Working with BDR leadership, regional teams, and analytics partners, you will turn shared priorities and regional requirements into one measurable, adaptable system.
What You’ll Do
- Design and own the master BDR prospecting motion across North America and EMEA, including global themes, competitive plays, industry campaigns, reactive programs, and target-account priorities.
- Build scalable sequence and cadence standards that use automation, intent signals, enrichment, and AI-assisted personalization to improve prospecting activity, engagement, and meeting conversion.
- Define the fit, intent, segmentation, and data-quality criteria that determine which accounts and contacts are prioritized for BDR outreach.
- Create global competition structures, prize mechanics, leaderboards, and performance views that motivate adoption and give BDR teams accurate, timely insights.
- Establish campaign tagging and attribution standards that capture BDR activity, pipeline, MRR, and deal-quality signals at the point of work.
- Build centralized enablement resources—including dashboards, presentations, videos, and self-service guidance—that help regional teams deploy the motion consistently.
- Partner with BDR leaders and regional stakeholders to translate shared requirements into one global standard while incorporating necessary language, compliance, and market adaptations.
- Report on adoption, prospecting activity, deals created, pipeline, MRR, and deal quality across regions, using insights to continuously strengthen the motion.
What You’ll Bring
Required Qualifications
- 7+ years of experience in high-tech sales or marketing, including hands-on responsibility for a BDR or SDR outbound motion.
- Experience personally designing prospecting sequences, outbound plays, competitions, enablement resources, and reporting views.
- Applied expertise in sequence and cadence design, audience segmentation, prospecting data, enrichment, intent signals, attribution, and reporting tools.
- Experience using automation and AI tools to improve targeting, personalization, and scalable campaign execution.
- A record of owning complex programs from strategy through execution with limited oversight.
- Strong project management and written communication skills in English.
- A clear understanding of B2B SaaS sales processes, outbound prospecting, sales enablement, and multi-threaded upmarket deals.
- The ability to build trust with senior stakeholders, synthesize competing requirements, and turn them into clear operating standards.
Nice-to-Have Qualifications
- Experience standardizing a revenue or prospecting motion across multiple regions or markets.
- Experience designing programs for enterprise or upmarket buyers with long, complex sales cycles.
- Experience partnering with analytics, operations, or data teams to develop live dashboards, attribution models, and account-prioritization systems.
Where You’ll Work
- Location: US, East Coast strongly preferred for timezone compatibility with partners in the UK and Ireland
- Work type: Remote
- Regional scope: North America and EMEA
- Travel requirements: Occasional travel to support cross-regional planning, BDR leadership meetings, and key prospecting events.
Pay & Benefits
The cash compensation below includes base salary, on-target commission for employees in eligible roles, and annual bonus targets under HubSpot’s bonus plan for eligible roles. In addition to cash compensation, some roles are eligible to participate in HubSpot’s equity plan to receive restricted stock units (RSUs). Some roles may also be eligible for overtime pay. Individual compensation packages are tailored to your skills, experience, qualifications, and other job-related reasons.
This resource will help guide how we recommend thinking about the range you see. Learn more about HubSpot’s compensation philosophy.
Benefits are also an important piece of your total compensation package. Explore the benefits and perks HubSpot offers to help employees grow better.
At HubSpot, fair compensation practices aren’t just about checking off the box for legal compliance. It’s about living out our value of transparency with our employees, candidates, and community.
Annual Cash Compensation Range:
$122,400—$195,800 USD
We know the confidence gap and impostor syndrome can get in the way of meeting spectacular candidates, so please don’t hesitate to apply — we’d love to hear from you.
If you need accommodations or assistance due to a disability, please reach out to us using this form.
_At HubSpot, we value both flexibility and connection. Whether you’re a Remote employee or work from the Office, we want you to start your journey here by building strong connections with your team and peers. If you are joining our Engineering team, you will be required to attend a regional HubSpot office for in-person onboarding. If you join our broader Product team, you’ll also attend other in-person events, such as your Product Group Summit and other gatherings, to continue building on those connections.
_If you require an accommodation due to travel limitations or other reasons, please inform your recruiter during the hiring process. We are committed to supporting candidates who may need alternative arrangements
Massachusetts Applicants: It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.
Germany Applicants: (m/f/d) - link to HubSpot's Career Diversity page here.
India Applicants: link to HubSpot India's equal opportunity policy here.
About HubSpot
HubSpot (NYSE: HUBS) is an AI-powered customer platform with all the software, integrations, and resources customers need to connect marketing, sales, and service. HubSpot's connected platform enables businesses to grow faster by focusing on what matters most: customers.
At HubSpot, bold is our baseline. Our employees around the globe move fast, stay customer-obsessed, and win together. Our culture is grounded in four commitments: Solve for the Customer, Be Bold, Learn Fast, Align, Adapt & Go!, and Deliver with HEART. These commitments shape how we work, lead, and grow.
We’re building a company where people can do their best work. We focus on brilliant work, not badge swipes. By combining clarity, ownership, and trust, we create space for big thinking and meaningful progress. And we know that when our employees grow, our customers do too.
Recognized globally for our award-winning culture by Comparably, Glassdoor, Fortune, and more, HubSpot is headquartered in Cambridge, MA, with employees and offices around the world.
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