Associate Brand Manager - Campus Recruiting
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At a glance
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Job overview
General Mills, Inc. is hiring an Associate Brand Manager - Campus Recruiting. General Mills seeks a bold, collaborative Associate Brand Manager to lead cross‑functional teams, build consumer‑focused brands, and manage P&L growth through innovative product, packaging, trade, pricing, and business operations initiatives.
Key focus areas include Lead teams of cross‑functional partners to develop and execute brand management strategies across product development, packaging, trade, pricing, and operations., Build brands by understanding consumers and integrating modern marketing plans with growth strategies across all levers., and Run businesses by owning P&L, driving product innovation, revenue management, margin optimization, distribution expansion, and promotion strategies..
Important skills include General Management, Brand Management, Lead Teams, Build Brands, Run Businesses, and Curiosity. Preferred (not required): Interpersonal Skills, Learning Agility, Analytical Skills, and Decision-Making Skills.
Skills & qualifications
Skills
Qualifications
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Full job description
Job Duties
COMPANY OVERVIEW
We exist to make food the world loves. But we do more than that. Our company is a place that prioritizes being a force for good, a place to expand learning, explore new perspectives and reimagine new possibilities, every day. We look for people who want to bring their best - bold thinkers with big hearts who challenge one another and grow together. Because becoming the undisputed leader in food means surrounding ourselves with people who are hungry for what's next.
General Mills makes food the world loves. The company is guided by its Accelerate strategy to boldly build its brands, relentlessly innovate, unleash itsscaleand stand for good.
General Millsoperatesin more than 100 countries and markets more than 100 consumer brands, includingCheerios, Nature Valley, Blue Buffalo, Haagen-Dazs, Old El Paso, Pillsbury, Betty Crocker, Totino's, Annie's, Wanchai Ferry and more.
Headquartered in Minneapolis, General Mills generated fiscal 2026net sales U.S.$18 billion
WHAT IS THE ROLE OF BRAND MANAGEMENT AT GENERAL MILLS?
At General Mills, Brand Managers are the leaders for each business (brand) who use general management skills to make high-impact business decisions and lead teams to execute innovative brand marketing to generate demand. Brand demonstrate responsible decision-making and make mission driven decision on our multi-million-dollar brands.
Our Brand Management Leadership Development Program (BLDP) offers multiple rotations designed to build foundational Brand Management capabilities and prepare for leadership roles. The program includes a structured learning curriculum focused on developing skills necessary to build brands, run the business, and lead teams. As part of the BLDP, you'll have the opportunity to gain hands-on experience leading teams to execute impactful brand marketing initiatives.
WHAT WILL I DO?
Lead Teams: Be the hub of the wheel and lead a team of cross-functional partners in the development and execution of brand management strategies - including product development, packaging, trade and pricing, and business operations.
Build Brands: Get to know your consumer and engage with them through modern brand building strategies. Integrate innovative marketing plans with overarching growth strategies across all marketing levers.
Run Businesses: Own and manage P&Ls to deliver growth, profit, and share targets. This includes leading ideas across the 4Ps: product innovation and renovation, strategic revenue management and holistic margin management, distribution expansion, and promotion strategies.
WHERE WILL I WORK?
World Headquarters in Minneapolis, MN
IS THIS YOU?
Minimum Qualifications:
Pursuing MBA with Marketing and/or General Management concentration
1-2 Years of Related Experience
Curiosity and passion for learning
Preferred graduation date is Spring 2027
Preferred Qualifications:
Strong interpersonal skills, high learning agility, analytical and decision- making skills
Entrepreneurial qualities necessary for driving the P&L
HUNGRY FOR WHAT'S NEXT?
Start Date of Summer 2027
Relocation assistance (if eligible)
The base salary for this position is $127,000.General Mills is committed to providing fair and competitive pay that reflects your skills, experience, performance, and academic background. Beyond your salary, you'll receive a comprehensive Total Rewards package designed to support your overall wellbeing, including:
Competitive salary and eligibility for our annual incentive program
A strong retirement program with a generous 401(k) match and company contribution.
Modern health plans and resources for physical, mental and, financial wellbeing
A robust time-off program for a healthy work-life balance
Extensive training and development programs for career growth
We believe in investing in our employees and fostering a collaborative environment where everyone can thrive. Benefits may vary by role, location and other employment status factors.
Applicants for this position must be currently authorized to work in the United States on a full-time basis. General Mills will not sponsor applicants for this position for work visas
ELIGIBILITY
Applicants must meet a minimum 18-year age qualification.
EQUAL OPPORTUNITY EMPLOYER (EOE)
General Mills is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, creed, sex, sexual orientation, gender identity, national origin, age, disability, veteran status, marital or familial status, status regarding public assistance, or membership or activity in a local human rights commission.
REASONABLE ACCOMODATION REQUEST
If you need to request an accommodation during the application or hiring process, please fill out our online accommodation request form by following this link: Accommodation Request.
General Mills is an Equal Employment Opportunity Employer. Women, minorities, veterans and individuals with disabilities are encouraged to apply to any General Mills employment opportunities.
Minimum Education Required
Master Degree
Minimum Experience Required
1 - 2 years
Shift
First (Day)
Number of Openings
1
Public Transportation Accessible
Yes
Veterans Encouraged to Apply
No
Physical Required
Yes
Drug Test Required
Yes
Compensation
$11.41 / Hourly
Postal Code
55426
Job Type
Full Time
Place of Work
On-site
Requisition ID
10128718
Job Benefits
Not specified
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