Sales Development Representative, LATAM

About Persona

Persona is the configurable identity platform built for businesses in a digital-first world. Verifying individuals and organizations is harder — but more important — than ever, with AI enabling fraudsters to launch sophisticated accounts at scale and regulations evolving rapidly.

We’ve built Persona to support practically every use case and industry — that’s why we’re able to serve a wide range of leading companies. For example, Reddit relies on Persona for age assurance and verification to comply with online safety regulations, protecting younger users while maintaining a seamless experience. Meanwhile, OpenAI relies on Persona to keep bad actors out, protecting one of the world’s most powerful AI platforms from large-scale abuse in a time when AI is reshaping the way we work and live.

We’re growing rapidly and looking for exceptional people to join us!

About the Role We're looking for a highly motivated Sales Development Representative (SDR) to join our growing LATAM team. This is far more than a traditional SDR role. As one of the earliest members of Persona's LATAM go-to-market team, you'll work directly with regional leadership to help build how we acquire customers across Latin America. You'll play a key role in generating pipeline, supporting inbound demand, and helping define the sales motions that will scale with the business..You'll partner closely with Account Executives, Rev Ops, Marketing, and Sales Leadership to identify high-potential customers, engage executive stakeholders, and build opportunities across fintech, financial services, marketplaces, and digital-native companies throughout LATAM.This role offers exceptional visibility, ownership, and career growth. If you're excited about joining a high-growth company early, building something from the ground up, and accelerating your career in enterprise SaaS sales, we'd love to meet you.

What you'll do at Persona

• Build outbound pipeline: Identify high-potential LATAM accounts and decision-makers, then engage them through targeted email, phone, and LinkedIn outreach.

• Qualify inbound prospects: Understand prospects’ needs, identify strong opportunities, and connect qualified leads with the right Account Executive.

• Research strategic accounts: Use account research and buying signals to personalize outreach and uncover opportunities.

• Partner closely with Account Executives: Develop account strategies, build pipeline, and help move opportunities forward.

• Shape Persona’s LATAM playbook: Test new messaging, outreach strategies, and channels while sharing insights that help Persona scale across the region.

• Collaborate across teams: Work with Marketing, Product, Product Architects, and Sales Leadership to strengthen messaging and support regional go-to-market initiatives.

• Build trusted relationships: Understand customer challenges, clearly communicate Persona’s value, and create an exceptional buying experience.

What You'll Bring to Persona

• 1–2 years of relevant experience; exceptional new graduates welcome.

• Bachelor’s degree; top Mexican university preferred.

• Fluent in English and Spanish.

• Interested in technology, SaaS, fintech, AI, or startups.

• Driven, curious, organized, and quick to learn.

• Comfortable with ambiguity, ownership, and ambitious goals.

• Strong communicator and collaborative teammate.

Best Fit for Someone

• Based in or willing to relocate to Mexico City.

• Passionate about B2B SaaS sales.

• Entrepreneurial, resourceful, and eager to build Persona’s LATAM market.

• Confident engaging executives across Latin America.

• Curious, resilient, and driven by ownership.

Benefits and Perks

For full-time US-based employees (excluding internship and contractor opportunities), Persona offers a wide range of benefits, including medical, dental, and vision, 3% 401(k) contribution, unlimited PTO, quarterly mental health days, family planning benefits, professional development stipend, wellness benefits, among others.

For full-time UK employees, Persona offers a wide range of benefits, including private medical insurance, dental insurance, a 6% employer pension contribution, unlimited PTO, a monthly wellness stipend, professional development stipend, co-working stipend, and more.

As part of our interview process, all candidates will be asked to verify their identity with Persona. This step is used solely to confirm that candidates are who they say they are, and will have no impact on hiring decisions.