Consumer Intelligence Analyst
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At a glance
Job overview
Insight Global is hiring a Consumer Intelligence Analyst. The Consumer Intelligence Analyst acts as a bridge between raw digital data and strategic business decisions. This role involves analyzing diverse data sources, including social media, search trends, news, and consumer reviews, to uncover insights into consumer behavior and market dynamics. The analyst transforms fragmented signals into clear, actionable narratives, helping stakeholders understand evolving sentiment, competitive movements, and emerging opportunities. Key responsibilities include building compelling visualizations and executive-level deliverables, as well as conducting ongoing analysis to identify trends and inform...
Key focus areas include Mine and analyze cross-channel data to identify consumer sentiment shifts and emerging trends, Translate complex data into clear, strategic insights and executive-ready storytelling, and Build dashboards and visualizations that make insights accessible and actionable.
Successful candidates bring 5+ Years Consumer Insights and Hands-On Multi-Source Data Experience. Important skills include Social Listening, Search Data Analysis, Media Analysis, Survey Analysis, SQL, and Python. Preferred (not required): Consumer Sentiment Analysis, Market Dynamics Analysis, Competitive Analysis, and Trend Identification.
Skills & qualifications
Skills
Qualifications
Full job description
Job Description
In this role, you’ll act as the bridge between raw digital data and strategic business decisions by analyzing diverse data sources—ranging from social media and search trends to news and consumer reviews—to uncover meaningful insights about consumer behavior and market dynamics. You will transform fragmented signals into clear, actionable narratives, helping stakeholders understand evolving sentiment, competitive movements, and emerging opportunities. This includes building compelling visualizations and executive-level deliverables, as well as conducting ongoing analysis to identify trends and inform strategic direction.
Key focuses include:
Mining and analyzing cross-channel data to identify consumer sentiment shifts and emerging trends
Translating complex data into clear, strategic insights and executive-ready storytelling
Building dashboards and visualizations that make insights accessible and actionable
We are a company committed to creating diverse and inclusive environments where people can bring their full, authentic selves to work every day. We are an equal opportunity/affirmative action employer that believes everyone matters. Qualified candidates will receive consideration for employment regardless of their race, color, ethnicity, religion, sex (including pregnancy), sexual orientation, gender identity and expression, marital status, national origin, ancestry, genetic factors, age, disability, protected veteran status, military or uniformed service member status, or any other status or characteristic protected by applicable laws, regulations, and ordinances. If you need assistance and/or a reasonable accommodation due to a disability during the application or recruiting process, please send a request to [email protected] learn more about how we collect, keep, and process your private information, please review Insight Global's Workforce Privacy Policy: https://insightglobal.com/workforce-privacy-policy/.
Skills and Requirements
5+ years of experience in consumer insights, data science, market research, or social intelligence
Hands-on experience analyzing multi-source data (social listening, search data, media, surveys, etc.)
Proficiency in data analysis tools and techniques (e.g., SQL, Python/R, Excel, or similar)
Experience with social listening and analytics platforms (e.g., Brandwatch, Sprinklr, Talkwalker, or similar tools)
Strong ability to transform complex data into compelling narratives and business recommendations
Proven experience building dashboards and data visualizations using tools such as Tableau, Power BI, or similar
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