Sr. Director, Paid Media & SEO

VP of Customer Acquisition Are you looking for a place where you can bring your experience in leading integrated media strategy across paid, owned, and emerging discovery platforms? Welcome to Neighborly—the hub of service brands that connects customers to top-notch local experts who repair, maintain, and enhance homes and businesses. Our long-standing business, with over 40 years of experience, is focused on strategic innovation as we build the future of home and business services. Bring your ambition to the table as we unlock new doors together, taking your career to the next level. Bring your experience and be empowered to innovate. As a VP of Customer Acquisition on the Marketing team, a typical day for you will include: Lead integrated media & AI-driven discovery strategy: Own end-to-end visibility and demand generation across paid, owned, earned, and emerging AI channels, including GEO, conversational search, and LLM ecosystems. Translate business goals into performance-driven media plans: Define clear objectives, KPIs, and investment strategies; leverage data, AI, and analytics to optimize campaigns and drive growth. Enable franchise media effectiveness at scale: Build AI-powered frameworks, tools, and playbooks to guide franchise owners in optimizing local media mix, targeting, and ROI across channels. Advance AI innovation in marketing & commerce: Identify and scale AI applications for media optimization, audience targeting, content creation, and prepare the organization for agentic commerce and A2A environments. Strengthen ecosystem partnerships & infrastructure: Collaborate with Product, Martech, and Data teams to enable machine-readable discovery; establish and manage agency frameworks, ensuring accountability for innovation and performance. Bring your skills and be inspired to achieve success. (Required qualifications) Experience: 10+ years of experience in media, growth marketing, or digital strategy Experience in defining and executing an integrated media strategy across paid, owned, SEO, and emerging discovery channels, increasing share of voice and driving measurable gains in traffic, engagement, and conversion. Experience leading the evolution from traditional search to AI-driven discovery, developing GEO strategies, optimizing for conversational search, and improving brand visibility across LLMs and AI assistants. Experience translating enterprise growth objectives into data-driven media plans, KPIs, and investment strategies—leveraging advanced analytics and AI to continuously optimize performance and uncover new demand opportunities. Skills: Proven success leading both paid and organic media programs. Strong analytical mindset with experience managing multi million dollar budgets. Proven operational experience building experimentation infrastructure. Experience managing and developing high performing teams. Education: Bachelor’s degree in Marketing, Communications, Business, or a related field. Schedule / in-office requirements: Hybrid working model; Monday-Wednesday in office, Thursday/Friday from home. Our office locations are: 500 E John Carpenter Fwy, Irving, TX 1010 N University Parks Drive, Waco, TX Bring your goals and be enabled to reach them. Competitive Pay: Commensurate with experience Schedule: Full-time, Monday – Friday, 8 AM – 5 PM local time zone Benefits: Check out our benefits offerings here: Neighborly Benefits Financial Benefits: Equity and bonus opportunities Neighborly® is fully committed to Equal Employment Opportunity and to attracting, retaining, developing and promoting the most qualified employees without regard to their race, gender, color, religion, sexual orientation, national origin, age, physical or mental disability, citizenship status, veteran status, or any other characteristic prohibited by federal or state law. We are dedicated to providing a work environment free from discrimination and harassment, and where employees are treated with respect and dignity and encouraged to be their authentic self. Not the right opportunity for you? Share this job with a friend and follow us on LinkedIn for future opportunity updates. Brand: Neighborly - USA Shared Services Neighborly is a local network of home service brands that will connect you to very specific vetted local experts. Our family of service professionals work with rigorous quality standards to repair, maintain, and enhance your home. Neighborly has been in operation since 1981. Since that time—when we started with just one brand—we’ve grown to a community of over 28 global consumer brands focused on repairing, maintaining and enhancing customers’ homes and properties. More than 40 years later, 5,500 franchise owners in six countries all over the globe now represent our service-based franchise company. Neighborly’s Family of Home Service Brands: Neighborly Aire Serv Dryer Vent Wizard Five Star Painting Glass Doctor HouseMaster Molly Maid Mosquito Joe Mr. Appliance Mr. Electric Mr. Handyman Mr. Rooter Plumbing Portland Glass Precision Door Service Rainbow Restoration Real Property Management ShelfGenie The Grounds Guys Window Genie ProTect Painters