
Home Care Community Liaison
HCAOA (Home Care Association of America)
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At a glance
Job overview
HCAOA (Home Care Association of America) is hiring a Home Care Community Liaison. The Home Care Community Liaison will build and manage referral partnerships to grow private-pay home care services in Broward County. This field-focused role involves in-person outreach, presenting services, and relentless follow-up to convert partnerships into care hours. Success is measured by outcomes, particularly hours of care initiated from established relationships.
Key focus areas include Build and manage a referral partner pipeline across Broward County, Conduct in-person outreach visits and meetings, and Present services clearly and professionally.
Successful candidates bring Reliable Transportation, Willingness To Travel Throughout Broward County Daily, and Community Marketing Experience. Important skills include Relationship Building, Business Development, Pipeline Management, In-Person Outreach, Professional Presentation, and Follow-Up Discipline. Preferred (not required): Bilingual English/Spanish.
Skills & qualifications
Skills
Qualifications
Full job description
Benefits:
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Competitive salary
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Help or transport service
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Opportunity for advancement
If you’re a true relationship-builder who can walk into a facility, earn trust fast, and convert partnerships into real hours of care, this role is for you. We’re hiring a field-focused outreach professional to grow private-pay home care in Broward County. This is not a “post on social media” job — it’s boots-on-the-ground business development.
About Home Helpers Home Care Home Helpers Home Care provides non-medical, private-pay home care services that help seniors and adults stay safe and independent at home. We work closely with families, professionals, and community partners to deliver dependable, high-quality care with responsiveness and compassion. Our growth depends on strong local relationships — and we’re looking for someone who can build them consistently.
What You’ll Do (Responsibilities)
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Build and manage a referral partner pipeline across Broward County (ALFs, senior communities, discharge planners, rehab facilities, physician offices, case managers, elder law attorneys, CPAs, community organizations)
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Conduct in-person outreach visits and meetings (this is a field role)
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Present our services clearly and professionally; leave behind effective collateral
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Follow up relentlessly: calls, emails, drop-ins, lunches, events — whatever it takes to move relationships forward
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Attend networking events and community activities to generate qualified leads
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Track all activity in a CRM and provide weekly reporting (visits, meetings, partners added, leads, hours started)
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Coordinate with office operations to ensure smooth lead handoff and fast response times
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Represent our brand with professionalism, urgency, and integrity
What Success Looks Like You’ll be measured on outcomes — especially hours of care initiated from your relationships.
First 30 Days
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Complete training and master our value proposition, scripts, and partner messaging
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Build a target list and begin consistent outreach
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KPI targets: 60+ outreach touches, 25+ in-person visits, 10+ qualified partner meetings scheduled
By 60 Days
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Establish a repeatable weekly outreach routine
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Add new referral relationships into the pipeline and generate consistent qualified leads
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KPI targets: 40+ in-person visits/month, 15+ partner meetings/month, 8–12 qualified leads/month
By 90 Days
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Produce predictable results: leads converting into started cases and billable hours
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KPI targets: 10+ active referral partners sending opportunities, steady monthly hours of care started attributable to your outreach
Compensation
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Base salary + commission
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Commission is earned based on performance measured in hours of care sold / billable hours initiated from your referrals
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Commission plan details are discussed during the interview. Top performers can significantly increase earnings.
Schedule
- Flexible schedule (some early mornings, evenings, and occasional weekends may be needed for partner meetings or community events)
Requirements
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B2B outreach, relationship sales, or community marketing experience preferred (healthcare, senior services, or professional services a plus)
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Strong communication and follow-up discipline
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Comfortable with performance-based commission incentives
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Reliable transportation and willingness to travel throughout Broward County daily
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Organized, consistent, CRM-friendly
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Bilingual English/Spanish preferred (not required)
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Experience as a Senior Placement or Discharge Planner is a plus
What We Offer
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Training, onboarding, scripts, and outreach structure
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Marketing collateral and tools to support partner conversations
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Support from leadership and operations to convert leads quickly
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Growth path for high performers (more responsibility + higher earning potential)
How to Apply Submit your resume and include 5–7 sentences answering:
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What kind of B2B outreach or referral partnership work have you done?
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What results did you produce (meetings set, partners built, revenue/hours generated)?
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Why are you a strong fit for a field-based, performance-driven role?
You've read the whole posting — now see how you match it.