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Product Marketing Manager

Neo Security

United StatesRemoteFull-time$110–190K/yrPosted 1mo agoVerified open 5 days ago
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At a glance

Compensation
$110–190K/yr
Location
United StatesRemote
Schedule
Full-time
Work Authorization
Not specified

Job overview

Neo Security is hiring a Product Marketing Manager. The Product Marketing Manager will own product positioning, messaging and differentiation, drive go‑to‑market strategies for new features, create sales enablement materials, conduct competitive analysis, partner across product, sales and customer success, develop buyer personas, support demand generation, and synthesize market insights to guide the roadmap.

Key focus areas include Own product positioning, messaging, and differentiation in the market, Drive go-to-market (GTM) strategy for new features and product launches, and Create sales enablement materials (pitch decks, one-pagers, battlecards, case studies).

Successful candidates bring Exposure To Enterprise Or Mid-market Sales Cycles and Bachelor's Degree. Preferred (not required): Product Positioning, Messaging, Differentiation, and Go-to-Market Strategy.

Skills & qualifications

RequiredNice to have

Skills

Product PositioningMessagingDifferentiationGo-to-Market StrategySales Enablement Materials CreationCompetitive AnalysisWin/Loss TrackingBuyer Personas DevelopmentCustomer Journey MappingDemand Generation SupportCustomer/Market Insights SynthesisCommunicationStorytellingMarket ResearchCompetitive IntelligenceCollaborationData-Driven Decision MakingContent MarketingCampaign ExecutionHubSpotSalesforceGongNotionFigma

Qualifications

5+ Years B2B Cybersecurity SaaS ExperienceProduct Launches End-to-End ExperienceExposure to Enterprise or Mid-Market Sales CyclesBachelor's DegreeBachelor's in MarketingBachelor's in BusinessBachelor's in Technical Field

Full job description

Main Responsibilities

  • Own product positioning, messaging, and differentiation in the market

  • Drive go-to-market (GTM) strategy for new features and product launches

  • Create sales enablement materials (pitch decks, one-pagers, battlecards, case studies)

  • Conduct competitive analysis and maintain win/loss tracking

  • Partner with Product, Sales, and Customer Success to align messaging

  • Develop buyer personas and map customer journeys

  • Support demand generation with content, webinars, and campaigns

  • Gather and synthesize customer/market insights to inform roadmap

Key Skills

  • Strong written and verbal communication (messaging, storytelling)

  • Market research and competitive intelligence

  • Cross-functional collaboration (Product, Sales, Marketing, CS)

  • Data-driven decision making (pipeline influence, win rates, adoption metrics)

  • Content creation and campaign execution

  • Familiarity with tools: HubSpot, Salesforce, Gong, Notion, Figma

Experience Requirements

  • 5+ years in B2B Cybersecurity SaaS

  • Demonstrated experience with product launches end-to-end

  • Exposure to enterprise or mid-market sales cycles

  • Bachelor's degree (Marketing, Business, or technical field preferred)

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