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Marketing Lead

Doji

New York, NYFull-timeNo compensation foundPosted 1y agoVerified open 6 days ago

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At a glance

Compensation
No compensation found
Location
New York, NY
Schedule
Full-time
Work Authorization
Not specified

Job overview

Doji is hiring a Marketing Lead. Doji is seeking a Marketing Lead to drive user growth and build community for their fashion shopping platform, which utilizes AI avatars and cutting-edge diffusion models. The company is a small team of creative builders in NYC with expertise in AI, backed by investors behind OpenAI, Cursor, and SKIMS.

Key focus areas include Work directly with founders and creative director to hit growth goals, Craft native engagement strategies across TikTok, Instagram, Twitter and nascent channels, and Conduct measured experiments to determine effective content formats and hooks.

Important skills include TikTok, Instagram, Twitter, Creativity, Analytical Skills, and Internet Culture Fluency. Preferred (not required): Fashion Brand Marketing, Consumer Tech Product Marketing, and Influencer Marketing.

Skills & qualifications

RequiredNice to have

Skills

TikTokInstagramTwitterCreativityAnalytical SkillsInternet Culture FluencyFashion Culture FluencyCommunity BuildingContent Creator ManagementSocial Media Account GrowthFashion Brand MarketingConsumer Tech Product MarketingInfluencer Marketing

Qualifications

Experience Acquiring Users With Minimal Marketing SpendExperience Conducting ExperimentsExperience Marketing Fashion Brands or Consumer Tech Products

Full job description

The Opportunity We're reimagining fashion shopping with AI avatars. To do this we're developing cutting-edge diffusion models and designing novel, personalized interfaces.

We're a small team of creative builders in NYC with a rare combination of taste and deep AI expertise. Previously we've shipped consumer products to millions at Apple, DeepMind, Meta, and startups. Backed by the investors behind OpenAI, Cursor, and SKIMS, our company is positioned at the intersection of AI, technology, and culture.

The Role We're looking for a Marketing Lead to drive user growth and build community. This role is in-person from our office in NYC.

As Marketing Lead you will…

  • Work directly with our founders and creative director to hit growth goals while maintaining a consistent brand voice

  • Craft native engagement strategies across TikTok, Instagram, Twitter and nascent channels

  • Conduct measured experiments to determine which content formats, hooks are most effective to drive growth

  • Manage our social media presence and content strategy

  • Amplify UGC and organic product-led growth to build community

You're a great fit if you…

  • Are equal parts creative and analytical

  • Can effectively acquire users with minimal marketing spend

  • Are chronically online and speak both internet and fashion culture fluently

  • Excel at cultivating and growing engaged communities

  • Have experience conducting experiments with and managing content creators

  • Have expertise growing social media accounts to massive scale

Bonus if you…

  • Have experience marketing fashion brands or consumer tech products

  • Have experience with influencer marketing

You've read the whole posting — now see how you match it.