Product Manager - Vehicle
Bengaluru Rural, Karnataka, IndiaFull-timeNo compensation foundPosted 2mo agoVerified open 3 days ago
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At a glance
Compensation
No compensation found
Location
Bengaluru Rural, Karnataka, India
Schedule
Full-time
Work Authorization
Not specified
Job overview
River is hiring a Product Manager - Vehicle. River is seeking a Product Manager for Vehicle to define and execute the long-term vehicle platform strategy, including new model introductions and variants. This role involves competitive benchmarking, developing multi-year roadmaps, establishing pricing frameworks, and driving new product development from concept to launch. The manager will also oversee vehicle testing, define go-to-market strategies, and manage the product lifecycle from cradle to grave.
Key focus areas include Define the long-term Vehicle Platform Strategy, including new model introductions, variants, and mid-cycle refreshes, Conduct deep-dive Competitive Benchmarking against domestic and international EV/ICE players, and Develop a multi-year roadmap that balances hardware evolution with software-enabled features.
Successful candidates bring Bachelor’s Degree In Engineering, Mba Postgraduate In Product/Business Management, and 8+ Years Product Management Experience. Preferred (not required): Competitive Benchmarking, Hardware Evolution, Software-Enabled Features, and SOTA.
Skills & qualifications
RequiredNice to have
Skills
Competitive BenchmarkingHardware EvolutionSoftware-Enabled FeaturesSOTAFOTAPricing FrameworksPositioning FrameworksNew Product DevelopmentProduct Requirement DocumentsGated Development ProcessVehicle TestingGTM StrategiesProduct StrategiesProject Metrics TrackingData-Backed DecisionsCustomer Experience & InsightsAccessories IntegrationRiver AppBOM Cost TargetsTotal Cost of Ownership ModelMarket Trends AnalysisP&L ManagementCost OptimizationMargin ManagementWarranty Trends MonitoringLifecycle ManagementProduct Phase-Out StrategyTransition StrategySoftware Update RoadmapOTA StrategySupply Chain MonitoringRegulatory Changes MonitoringFeedback Loop DevelopmentAccessories EcosystemAnalytical SkillsPeople SkillsMarket Data UsageTelemetry UsageFinancial ModelingCustomer-First MindsetFinancial LiteracyROI AnalysisPayback AnalysisDocumentationPRDBusiness CaseSpecification SheetsPower BIComplex Hardware Product Launch
Qualifications
Bachelor's Degree in Engineering or MBA Postgraduate in Product/Business Management8 to 10 Years Product Management Experience3 Years Automotive or EV Space Experience
Full job description
Key Responsibilities
- Define the long-term Vehicle Platform Strategy, including new model introductions, variants, and mid-cycle refreshes(Indie, and future models)
- Conduct deep-dive Competitive Benchmarking against domestic and international EV/ICE players to ensure River maintains a "moat" in utility and performance
- Develop a multi-year roadmap that balances hardware evolution with software-enabled features (SOTA/FOTA)
- Establish pricing and positioning frameworks to ensure portfolio profitability and brand coherence
- Define the value proposition for different vehicle trims, ensuring clear differentiation in pricing and feature sets
- New Product Development (NPD), Drive the end-to-end lifecycle: Concept → Design → Prototype → Validation → Production → Launch
- Draft comprehensive Product Requirement Documents (PRDs) covering Performance(Range, Acceleration, Top Speed, Gradeability, and Thermal Management), Safety, Reliability, Homologation, HMI, Connectivity, Charging experience, etc
- Lead the Gated Development Process, with detailed reviews against L0/PRD to ensure Vehicle requirements are met
- Coordinate with Design, R&D, Sourcing, Service, and Quality teams along with the Program team to ensure vehicles meet functional and aesthetic standards
- Oversee vehicle testing for durability, safety, and performance in real-world conditions with CFT
- Define GTM strategies along with Product Strategies, Sales, Marketing and Cross functional teams
- Serve as the single point of accountability connecting tech and non-tech teams
- Track project metrics: Monthly sales, sales variations, Time-to-Market, Cost variance, Quality index, and Conversion rate
- Lead the "Trade-off" discussions: making data-backed decisions when cost, weight, or timelines conflict with ideal product features
- Customer Experience & Insights, Deeply understand customer needs, usage patterns, and pain points across different personas
- Partner with CX, Service, and Sales teams to capture field data and drive continuous improvement
- Drive accessories integration into the digital ecosystem (River App, dealership configurator, e-commerce store)
- Own the BOM (Bill of Materials) Cost Targets; work with Sourcing to achieve target margins without compromising product integrity
- Develop the Total Cost of Ownership (TCO) model to communicate value to the end customer
- Analyze market trends to set competitive MSRPs (Manufacturer’s Suggested Retail Price) and financing-friendly product structures
- Own the P&L for the Accessories Vertical – including cost optimization, revenue targets, and margin management
- Monitor warranty trends and "Warranty cost per Vehicle" metrics to protect long-term P&L
- Lifecycle Management (Cradle to Grave), Manage the Product Phase-out and Transition strategy to prevent inventory pile-up of older models during new launches
- Define the Software Update Roadmap (OTA strategy) to keep "In-Market" vehicles feeling fresh and high-performing
- Monitor global supply chain shifts or regulatory changes that may require mid-life engineering changes (ECN)
- Develop feedback loops from service centers and customers to plan Next Gen iterations
Ideal Candidate
- Strong understanding of product lifecycle management and accessories ecosystem (automotive, lifestyle, & consumer electronics)
- Excellent analytical, and people skills. Proficiency in using market data, telemetry, and financial modeling to justify product pivots
- Customer-first mindset with ability to translate insights into tangible product decisions
- Financial literacy (pricing, P&L, ROI, payback analysis)
- Hands-on experience working with design, engineering, quality, and manufacturing teams
- Proficiency in documentation (PRD, Business Case, Specification Sheets) and digital tools (Excel, Sheets, Power BI, etc)
- Bachelor’s degree in Engineering or MBA Postgraduate in Product/Business Management preferred
- 8 to 10 years of experience in Product Management, with at least 3 years specifically in the Automotive or EV space
- Proven track record of taking a complex hardware product from concept to commercial launch
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