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At a glance
Job overview
Doji is hiring a Social Lead. Doji seeks a Social Lead to own its social presence, develop content strategy and formats, and drive tastemaker relationships, while monitoring fashion trends and aligning content with product launches in an in‑person NYC role.
Key focus areas include Own content strategy and calendar across IG and TikTok, Develop repeatable Doji‑ownable content formats from concept to post, and Direct Social Editor and Visual Designer on copy, video, and visual identity.
Important skills include Content Strategy, Social Media Marketing, Leadership, Analytics, Influencer Marketing, and Collaboration. Preferred (not required): Talent Relationships, Launching Original Content Formats, Growing Social Accounts From Early Stage, and Creative Direction.
Skills & qualifications
Skills
Qualifications
Full job description
The Opportunity We're reimagining fashion shopping with AI avatars. To do this we're developing cutting-edge diffusion models and designing novel, personalized interfaces. We're a small team of creative builders in NYC with a rare combination of taste and deep AI expertise. Previously we've shipped consumer products to millions at Apple, DeepMind, Meta, and startups. Backed by the investors behind OpenAI, Cursor, and SKIMS, our company is positioned at the intersection of AI, technology, and culture.
The Role We're looking for a Social Lead to own Doji's social presence and drive content strategy. This role is in-person from our office in NYC.
As Social Lead you will…
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Own the content strategy and calendar — choosing pillars and formats, maintaining cadence across IG and TikTok, and keeping everything distinctly Doji
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Develop repeatable, Doji-ownable content formats and see them through from concept to published post
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Direct our Social Editor and Visual Designer on copy, video, and visual identity
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Drive our tastemaker strategy — building relationships with creators and culturally relevant figures who bring Doji into their world organically
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Monitor fashion and culture in real time, identifying and reacting quickly to content opportunities
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Help facilitate community engagement through content — contests, styling challenges, UGC campaigns, and more
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Track content performance, review analytics, and use data to inform and evolve strategy
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Work with founders to align content with new product features and overall brand direction
You're a great fit if you…
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Have a strong editorial point of view and genuine taste in fashion and culture
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Are a natural leader who can set direction and bring a team along with you
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Are chronically online and fluent in both fashion culture and internet culture
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Can conceive a format, brief a team, and see it through to a finished post
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Move fast without sacrificing quality
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Are comfortable with ambiguity and thrive in an early-stage environment
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Have experience running social at a fashion publication, brand, or media company
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Have a network of creators, talent, and collaborators you can activate
Bonus if you…
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Have experience with influencer marketing and talent relationships
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Have launched original content formats from scratch
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Have experience growing social accounts from early stage
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Have experience as a creative director
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Are excited about AI and the future of fashion technology
You've read the whole posting — now see how you match it.