Experience Strategist

At AKQA (part of WPP), our Strategy team works where creativity and technology meet to create what’s next. We help clients move into the future when the path isn’t clear and new thinking is needed, not just better versions of what already exists.

As an Experience Strategist, you’ll help shape where our most ambitious clients grow next. You’ll work across the full customer journey, from first interaction through to engagement, loyalty, membership, and advocacy. You’ll build strategies that create real value for both people and brands. You’ll spot emerging shifts in culture, behaviour, and technology, test ideas early, and turn what you learn into clear direction. You’ll connect thinking with making, helping turn new ideas into work that can be designed, built, and delivered in the real world.

At AKQA, you'll work in an innovative and inclusive culture, surrounded by some of the brightest minds in their fields. You'll have opportunities to learn and grow within a multidisciplinary team of strategists, creatives, technologists, and experience designers, with ongoing personal and professional development. Our hybrid studio model supports collaboration, flexibility, and craft.

ROLE REQUIREMENTS

• Shape strategy across key accounts and help identify where future growth will come from.
• Build CRM, lifecycle, loyalty, and membership strategies that strengthen long-term customer relationships.
• Turn customer insight, data, and market signals into clear, practical recommendations.
• Write strong briefs that guide creative and experience work, and stay involved as it is developed.
• Work closely with Creative, Experience, Data, and Technology teams to bring ideas to life.
• Stay curious about new technology and AI, and form clear views on what matters.
• Contribute to new business pitches and help grow the practice.
• Work with analytics teams to understand results and improve the work.
• Support and mentor other strategists, working with openness and respect.

QUALITIES & CHARACTERISTICS

• 5–7 years’ experience in strategy, CRM, CX, customer engagement, or loyalty.
• Strong experience building CRM, lifecycle, loyalty, or membership strategies for well-known brands.
• Able to turn customer insight and data into clear actions.
• Understands how retention, personalisation, and long-term customer value work in practice.
• Comfortable working without clear answers and building clarity over time.
• Able to form strong points of view and share them with senior stakeholders.
• Good judgement in identifying what is useful versus what is noise.
• Works well across creative, data, technology, and experience teams.
• Understands how strategy connects to business outcomes.
• Collaborative, generous, and focused on helping others do better work.

We believe great work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach including required in-office days. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

AKQA is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

About WPP

WPP is the trusted growth partner for the world’s leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit WPP.com.