Digital Marketing - Campaign Senior Manager

Role : Digital Marketing - Campaign Senior Manager Location : Hyderabad About Darwinbox: Darwinbox is Asia's fastest-growing HR technology platform. Brainchild of alumni from world's most distinguished organizations (McKinsey, EY, Google), we are the preferred choice of 850+ global enterprises to manage their 2.2 Million+ employees across 100+ countries. For three years in a row, we are the fastest growing HCM tech company in the Gartner’s Magic Quadrant for Cloud HCM Suites for enterprises with 1,000+ employees. Darwinbox's new-age HCM suite competes with local as well as global players in the enterprise technology space (such as SAP, Oracle, and Workday). The firm has acquired notable customers ranging from large conglomerates to unicorn start-ups – Vedanta, Mahindra, Glenmark, Adani Wilmar, Swiggy, DLF, Crisil, CRED, JG Summit Group, Cebu Pacific Air, Nivea, etc.

The vision of Darwinbox to build a world-class product company from Asia and is backed by marquee global investors like Salesforce, Sequoia Capital, and Lightspeed Venture Partners and Microsoft.

Roles and Responsibilities -

• Own Inbound channel end-to-end to drive business for the region.
• Strategize and execute end-to-end digital campaigns to drive MQLs (Marketing Qualified Lead) and brand engagement.
• Work closely with product marketing, experiential marketing and design team to develop and work on integrated campaigns/ABM Campaigns
• Own email marketing which includes running one-off and nurture campaigns.
• Collaborate with SDRs/BDRs weekly to keep track of performance.
• Work closely with content and product marketing team to leverage content-based campaigns for generating top of the funnel engagement.
• Running a tight shift on costs to promote better conversion rates.
• Work closely with MarkOps and RevOps to understand pipeline creation and track opportunities generated from Inbound.
• Collaborate monthly with sales leaders to take input on current campaigns and be on-top of requirements which could come in for the digital team.
• Work closely with PR team to drive brand awareness across countries.
• Work with third-party vendors to enable demand generation.

Requirements -

• Should have experience of running campaigns in the ASEAN market.
• 6 – 12 years of relevant work experience
• Should have a working knowledge of HubSpot / Marketo / Salesforce
• Working knowledge of Facebook and LinkedIn Ads