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Senior Retargeting Product Manager (Taiwan)

Appier

Taipei City, TaiwanFull-timeNo compensation foundPosted 3mo agoVerified open 4 days ago
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At a glance

Compensation
No compensation found
Location
Taipei City, Taiwan
Schedule
Full-time
Work Authorization
Not specified

Job overview

Appier is hiring a Senior Retargeting Product Manager (Taiwan). Appier seeks a senior product manager to lead integration of generative AI and AI agents into its retargeting product line, bridging AI prototypes to large‑scale production, engaging key clients, and driving data‑driven optimization across global ad‑tech markets.

Key focus areas include Define long‑term product strategies integrating generative AI and AI agents, Lead cross‑functional collaboration to transition prototypes into production‑ready solutions, and Engage with key clients to capture requirements and align product roadmaps.

Successful candidates bring Full-Time Availability. Important skills include Generative AI, AI Agents, Retargeting, Product Management, Collaboration, and Client Engagement. Preferred (not required): Digital Advertising Campaign Operations, Media Buying, Performance Optimization, and RTB Environments.

Skills & qualifications

RequiredNice to have

Skills

Generative AIAI AgentsRetargetingProduct ManagementCollaborationClient EngagementTechnical Communication StrategyNew Market Entry StrategyCreative EvolutionData-Driven OptimizationA/B ExperimentsSignal DiscoverySupply-Side OptimizationEnglishChineseDigital Advertising Campaign OperationsMedia BuyingPerformance OptimizationRTB EnvironmentsGo-to-Market StrategiesProficient EnglishProficient MandarinCreativityStrategic Client EngagementRTB Ad Serving BehaviorsProduct ExpertiseCommunication StrategiesStrategic InsightCreative InnovationData ScienceScalable DeploymentModel and Algorithm Performance ImprovementModel Predictive PowerRTB EfficiencyInventory Quality OptimizationSupply-Side Integration Logic RefinementClearly Articulate IdeasClearly Articulate FindingsProduct Strategy & InnovationSaaSRTBTechnical CommunicationGo-to-Market StrategyCreative IdeationGo-to-MarketReal-Time BiddingCross-Functional LeadershipMarket ResearchA/B ExperimentationAdTechEnglish ProficiencyMandarin ProficiencyCollaboration With Data ScientistsCollaboration With Campaign ManagersCollaboration With SSP PartnersCollaboration With DesignersLarge-Scale DeploymentData Science CollaborationA/B TestingSSP IntegrationCreative DevelopmentAd CreativesData-DrivenAd Creative DevelopmentData Signal DiscoveryData Signals IdentificationCreative Ideation With Generative AICreative Ideation With DesignersCross‑Functional CollaborationCampaign Management CollaborationSSP Partner Collaboration

Qualifications

Full‑Time AvailabilityBased in Taiwan PreferredEngineering BackgroundData Science BackgroundMarketing BackgroundDigital Advertising Campaign Operations ExperienceMedia Buying ExperiencePerformance Optimization ExperienceRTB Environment Experience

Full job description

About Appier

Appier is a software-as-a-service (SaaS) company that uses artificial intelligence (AI) to power business decision-making. Founded in 2012 with a vision of democratizing AI, Appier’s mission is turning AI into ROI by making software intelligent. Appier now has 17 offices across APAC, Europe and U.S., and is listed on the Tokyo Stock Exchange (Ticker number: 4180). Visit www.appier.com for more information.

About the role

[The seniority/title is determined by job-related skills, experience, and evaluation after the interview.]

We are seeking a Senior Product Manager who is not only data-driven but also a visionary in the evolving landscape of AdTech. In this role, you will spearhead the integration of Generative AI and AI Agents into our core product lines to redefine Retargeting performance at a global scale.

Beyond technical innovation, you will bridge the gap between complex AI prototypes and production-ready solutions, ensuring stable, large-scale deployment. As a key link between our technology and the market, you will engage deeply with key clients, leveraging your product expertise to develop compelling communication strategies that translate technical excellence into business growth. Operating in an environment with billions of daily ad requests, you will drive the future of Appier’s optimization engine through strategic insight, creative innovation, and rigorous data science.

Key Responsibilities:

  • Product Strategy & Innovation: Define long-term product strategies by integrating Generative AI and AI Agents into existing lines to create next-generation, high-performance Retargeting experiences.
  • Scalable Deployment: Lead cross-functional collaboration to transition prototypes into production-ready solutions capable of stable, large-scale deployment.
  • Strategic Client Engagement: Engage with key clients to capture evolving requirements and market trends, ensuring product roadmaps align with both client success and corporate strategic goals.
  • Technical Communication Strategy: Leverage deep product knowledge to develop external communication strategies, effectively translating complex technical capabilities into compelling value propositions for clients and stakeholders.
  • New Market Entry Strategy: Research user experiences and competitor strategies across diverse international markets to formulate and execute effective Go-to-Market strategies.
  • Creative Evolution: Ideate and leverage Generative AI in collaboration with designers to develop highly engaging and automated ad creatives.
  • Data-Driven Optimization: Partner closely with Data Scientists and Campaign Managers to research RTB ad serving behaviors and execute robust A/B experiments to continuously improve model and algorithm performance.
  • Signal Discovery: Identify and validate high-impact data signals from billions of daily requests to enhance model predictive power and RTB efficiency.
  • Supply-Side Optimization: Collaborate with SSP partners team to optimize inventory quality and refine supply-side integration logic.

Qualifications: Education: Background in Engineering, Data Science, Marketing, or related fields is a plus.

Availability: Must be available full-time; based in TW preferred.

Language Skills:

  • Proficient in English and Mandarin; able to clearly articulate ideas and findings across technical and non-technical audiences.

Bonus:

  • Experience in digital advertising campaign operations, media buying, or performance optimization—especially within RTB environments—is a strong plus.

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