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Media Buyer - DTC E-commerce

SellAbroad

Remote · location unlistedFull-timePosted 7mo agoStill listed 2w ago

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At a glance

Compensation
No compensation found
Location
Remote · location unlisted
Schedule
Full-time
Work Authorization
Not specified

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Job overview

SellAbroad is hiring a Media Buyer - DTC E-commerce. SellAbroad is seeking a hands-on Media Buyer with experience running paid ads for direct-to-consumer (DTC) e-commerce brands. This role involves managing and scaling paid media across a portfolio of DTC brands, collaborating with founders and creative teams to drive profitable growth. The ideal candidate is an overachiever looking to grow into a leadership role in performance marketing.

Key focus areas include Plan, launch, and manage paid advertising campaigns across Meta and Google Ads, Own performance end-to-end: setup, testing, scaling, and optimization, and Manage multiple DTC brands with different audiences, AOVs, margins, and growth stages.

Successful candidates bring 2+ Years Paid Media Experience. Important skills include Facebook Ads, Google Ads, Conversion Tracking, Pixel, CAPI, and Google Analytics. Preferred (not required): TikTok Ads, CRO, Landing Page Optimization, and Triple Whale.

Skills & qualifications

RequiredNice to have

Skills

Facebook AdsGoogle AdsConversion TrackingPixelCAPIGoogle AnalyticsPost-iOS14 Attribution ChallengesScaling StrategiesTesting StrategiesShopifyAnalytical SkillsDecision-Making SkillsHigh Ownership MentalityAccountabilityPaid Advertising CampaignsFacebookInstagramStructured Testing FrameworksROAS OptimizationCPA OptimizationCAC OptimizationAOV OptimizationLTV OptimizationContribution Margin OptimizationUGC BriefsCreative TestingFunnel Bottleneck IdentificationBudget MonitoringPacing MonitoringAccount Health MonitoringPerformance ReportingPlaybook DocumentationAd Platform Changes AwarenessBest Practices AwarenessTikTok AdsCROLanding Page OptimizationTriple WhaleNorthbeamHyros

Qualifications

2+ Years Paid Media Experience for DTC E-Commerce BrandsExperience Managing Multiple Brands or PortfoliosInternational Market Exposure

Full job description

About the Role We’re hiring a hands-on Media Buyer with real experience running paid ads for direct-to-consumer (DTC) e-commerce brands .

This is not a maintenance role and not for someone looking to stay in the same position long-term.

We’re specifically looking for an overachiever — someone who wants to grow into a leadership role and eventually become a Head of Growth / Performance Marketing as we scale.

You’ll manage and scale paid media across a portfolio of DTC brands , working closely with founders, creative teams, and performance data to drive profitable growth across markets.

Responsibilities

  • Plan, launch, and manage paid advertising campaigns across:

  • Meta (Facebook & Instagram)

  • Google Ads (Search, Shopping, Performance Max)

  • TikTok Ads (nice to have)

  • Own performance end-to-end: setup → testing → scaling → optimization

  • Manage multiple DTC brands with different audiences, AOVs, margins, and growth stages

  • Build structured testing frameworks (creative, audiences, offers)

  • Continuously analyze and optimize for:

  • ROAS, CPA, CAC, AOV, LTV, contribution margin

  • Collaborate closely with creative teams on:

  • UGC briefs

  • Hooks, angles, and messaging

  • Iterative creative testing

  • Identify and fix funnel bottlenecks (ad → landing page → checkout)

  • Monitor daily budgets, pacing, and account health

  • Produce weekly performance reports with insights and action items

  • Document playbooks and frameworks as the portfolio scales

  • Stay up to date with ad platform changes and best practices

Requirements (Must-Have)

  • 2+ years of hands-on paid media experience for DTC e-commerce brands

  • Proven experience managing Meta Ads (mandatory)

  • Experience with Google Ads for e-commerce (Shopping / PMAX)

  • Strong understanding of:

  • Conversion tracking (Pixel, CAPI, GA4)

  • Post-iOS14 attribution challenges

  • Scaling vs testing strategies

  • Experience working with Shopify

  • Strong analytical and decision-making skills

  • High ownership mentality and comfort with accountability

Nice to Have

  • TikTok Ads experience

  • Experience managing multiple brands or portfolios

  • International market exposure (US, EU, GCC)

  • CRO or landing page optimization experience

  • Familiarity with tools like Triple Whale, Northbeam, Hyros

Who This Role Is For

  • Overachievers who want to own outcomes

  • Media buyers aiming to become department heads

  • People who think in systems and long-term scalability

  • Performance-driven operators who treat spend like their own

Who This Role Is NOT For

  • Candidates looking for execution-only roles

  • People uncomfortable with performance-based upside

  • Anyone avoiding responsibility for results

Growth Path Media Buyer → Senior Media Buyer → Performance Lead → Head of Growth / Paid Media

Compensation & Incentives

  • Competitive fixed monthly compensation

  • 10% performance-based bonus / commission tied to SellAbroad (SA) revenue generated

  • Clear upside directly linked to performance and growth

  • Long-term leadership and compensation expansion as the department scales

What We Offer

  • Exposure to a portfolio of fast-growing DTC brands

  • Direct collaboration with founders and decision-makers

  • High ownership and visible impact on revenue

  • Remote-first role

  • Clear growth path into leadership

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