Social Media Specialist - Corporate Banners

As a member of the C&S Wholesale Grocers family of companies, SpartanNash is a food solutions company that delivers the ingredients for a better life. A distributor, wholesaler and retailer with a global supply chain network, SpartanNash distributes grocery and household goods, including fresh produce and the Our Family® portfolio of products, to locations in all 50 states.

Our braggingly happy team members — ranging from bakery managers to order selectors; from IT developers to vice presidents of finance; from HR Business Partners to export specialists — create braggingly happy customers spanning national accounts, independent and chain grocers, e-commerce retailers, U.S. military commissaries and exchanges, and the Company’s own brick-and-mortar grocery stores, pharmacies and fuel centers.

Ready to contribute to the success of our food solutions company? Apply now!

Location:

850 76th Street S.W. - Byron Center, Michigan 49315

Position Summary:

This role is responsible for building, growing and managing our online community across all social media platforms for SpartanNash corporate owned retail banners. The ideal candidate has a deep understanding of social media trends, excels at audience engagement, and can maintain a consistent brand voice while fostering authentic interactions with followers.

Here’s what you’ll do:

Community Engagement

• Monitor, moderate and respond to comments, messages and mentions across social media platforms (e.g., Instagram, Facebook, TikTok, etc.) for all corporate owned retail banners.

• Proactively initiate and participate in conversations with shoppers, influencers and brand advocates.

• Foster a positive, inclusive and engaged online community.

Social Listening

• Manage social listening for the corporate banners by actively monitoring online engagements, brand perceptions, customer sentiment and leverage for building new community initiatives.

• Lead social listening initiatives to identify broader trends, customer perspectives and opportunities to expand brand exposure.

• Engage in social listening across competitive and complementary brands.

Content Creation

• Own Content calendars and align with banner owners months in advance based on campaigns, holidays, trends or new product launches.

• Be ready to create agile content as opportunities arise quickly to ensure timely execution against relevant trends.

• Work with designers and copywriters to tailor content based on the platform.

• Identify user generated content opportunities and manage reposts and shares with proper credit.

Brand Reputation & Crisis Management

• Escalate issues or negative feedback according to internal protocols.

• Monitor sentiment and brand mentions to protect and enhance brand reputation.

Additional Responsibilities  

• Take on additional responsibilities as assigned or as the business needs evolve. 

Here’s what you’ll need:

Education  

• Bachelor's degree (required) in Advertising, Communications, Business Administration or related area.

• Equivalent combinations of education and experience will be considered.

Experience  

• 2-4+ years of experience managing online communities or social media accounts for a brand.

• Minimum of 3+ years of job experience in Marketing, Advertising, or related area.

• Experience with Marketing software and tools required.

Skills & Abilities  

• Strong written and verbal communication skills.

• Ability to adapt in a dynamic digital landscape by staying on top of changing trends, technologies, and community needs.

• Analyze social media metrics and engagement data to understand what resonates with the community and refine initiatives accordingly.

• Must have attention to detail and effective planning, organization, prioritization and project/time management skills to meet deadline driven timelines.

• Proficient computer skills including Microsoft Office (Word and Excel) required.

Travel Requirements  

• Willingness to travel, including overnight stays, up to 25% depending on business needs.

Physical Requirements:

The physical demands described here are representative of those that must be met by an associate to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

May be required to lift and/or move 20 pounds. The associate is frequently required to sit/stand/walk. While performing the duties of this position, the associate is subject to a typical office environment and is rarely exposed to outside weather conditions. Temperatures may vary for those subject to any of the following areas: computer/server room, print shop, production area). The noise level in the work environment is usually low to moderate but may be high in distribution settings. Travel requirements vary by assignment.

As part of our People First culture, SpartanNash is proud to offer a robust and competitive Total Rewards benefits package.

SpartanNash is an Equal Opportunity Employer that invests in Associate development, recognizes and celebrates success, fosters two-way communication, and promotes a sense of belonging. We are committed to providing equal employment opportunities to all individuals, including those with disabilities and Veterans.

We are not able to sponsor work visas for this position.

Company: SpartanNash

Job Area: Corporate

Job Family: Marketing

Job Type: Full time

Req ID: R87766