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Social Media Specialist

thatgamecompany

Shanghai, Shanghai, ChinaFull-timeNo compensation foundPosted 2w agoVerified open 5 days ago
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At a glance

Compensation
No compensation found
Location
Shanghai, Shanghai, China
Schedule
Full-time
Work Authorization
Not specified

Job overview

thatgamecompany is hiring a Social Media Specialist. The Social Media Specialist will create daily content and manage community operations across Chinese platforms such as Bilibili, Xiaohongshu, and Weibo, driving brand emotional value, fostering engagement, and enhancing player loyalty through authentic storytelling and creator relationship management for thatgamecompany’s IPs.

Key focus areas include Own the daily content calendar and operations for core channels, scripting, editing, and publishing copy, graphics, and short videos, Build and maintain relationships with fan artists, creators, and KOLs to drive organic UGC growth, and Support game updates and campaigns by executing social media rollouts and localized copy delivery.

Important skills include Social Media, Video Editing, Photoshop, Content Marketing, Community Operation, and Authentic Storytelling. Preferred (not required): Online Gaming and Graphic Design.

Skills & qualifications

RequiredNice to have

Skills

Social MediaVideo EditingPhotoshopOnline GamingGraphic DesignContent MarketingCommunity OperationAuthentic StorytellingCreator Relationship ManagementContent Calendar ManagementScriptingEditingPublishingGraphic PostsShort Video ContentIP Brand Tone AdherenceFan Artist EngagementCommunity Creator EngagementKOL/KOC Relationship ManagementEngagement InitiativesUGC GrowthSocial Media RolloutsLocalized Copy DeliveryUser InteractionsPerformance Metrics MonitoringPlayer Sentiment ConsolidationContent Feedback ReportingAesthetic SensitivityContent Execution SkillsCapCutAdobe PhotoshopCommunity MechanicsData Structures and AlgorithmsBilibiliXiaohongshuWeiboFan Community Culture InsightsEnglishChineseCollaborationTGC's Design Philosophy AlignmentCommunity Values AlignmentPlaying Sky or Similar Games

Qualifications

3-5 Years Social Media Operations Experience in Gaming, ACG, or Pan-Entertainment SectorsProfessional Working Proficiency in EnglishProfessional Working Proficiency in Mandarin

Full job description

Role Overview

Responsible for daily content creation and community operation across core Chinese social platforms (e.g., Bilibili, Xiaohongshu, Weibo) for thatgamecompany's (TGC) IPs. Drive brand emotional value, maintain community engagement, and enhance player loyalty through authentic storytelling and creator relationship management.

Key Responsibilities

  • Core Channel Operation & Content Creation : Own the daily content calendar and operations for core channels (Bilibili, Xiaohongshu, Weibo). Independently script, edit, and publish copy, graphic posts, and short video content while adhering to IP brand tone.

  • Creator & Fan Art Engagement : Build and maintain ongoing relationships with fan artists, community creators, and mid-to-micro KOLs/KOCs. Implement engagement initiatives to drive organic UGC growth.

  • Campaign Execution : Support game updates, IP events, and collaboration campaigns by executing social media rollouts, localized copy delivery, and user interactions.

  • Data Tracking & Community Feedback : Monitor core performance metrics (impressions, engagement rates, follower growth) and consolidate player sentiment and content feedback for regular reporting.

Requirements

  • Experience : 3–5 years of social media operations experience in gaming, ACG, or pan-entertainment sectors with a strong track record of content execution.

  • Execution & Aesthetics : High aesthetic sensitivity and strong content execution skills. Proficient in basic video editing and graphic design tools (CapCut, Photoshop, etc.).

  • Platform Expertise : Deep knowledge of community mechanics and algorithms on platforms like Bilibili, Xiaohongshu, and Weibo, with insights into fan community culture.

  • Language & Communication : Professional working proficiency in both English and Mandarin to collaborate seamlessly with international teams.

  • Passion for the IP : Strong alignment with TGC’s design philosophy and community values (experience playing Sky or similar games is highly preferred).

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