Senior Digital Marketing Manager - Performance Marketing
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Job overview
Zolve is hiring a Senior Digital Marketing Manager - Performance Marketing. Zolve is a fintech company seeking a revenue-driven Performance Marketing leader to own, scale, and optimize acquisition and monetization across paid and affiliate channels. This individual contributor role carries direct accountability for revenue contribution, customer acquisition cost, return on ad spend, and growth efficiency in a fast-paced, product-led fintech environment.
Key focus areas include Own end-to-end revenue performance marketing strategy across various paid channels, Drive acquisition, activation, retention, and monetization aligned to ROAS, CAC, LTV, and payback targets, and Forecast and track channel-level revenue contribution and efficiency.
Successful candidates bring Bachelor's Or Master's Degree In Marketing, Business Administration Or Related Field, 4–7 Years Of Experience In Revenue-Led Performance Marketing, and Mandatory Experience In An Online, Product-Based Company. Important skills include Google Ads, Meta, Facebook, Instagram, LinkedIn, and YouTube. Preferred (not required): Performance Marketing For US Market.
Skills & qualifications
Skills
Qualifications
Full job description
ABOUT ZOLVE Welcome to the financial frontier of limitless possibilities - welcome to Zolve. We're not just a fintech; we're architects of a financial revolution, crafting a narrative that transcends borders. At Zolve, we believe in rewriting the rules of finance to empower global citizens, nomads, and dreamers to navigate the world without constraints.
Zolve is the world's first cross border neo-bank which helps migrants get access to credit in the new country based on their home country credit score. Zolve’s cross-border capabilities enable global citizens to access financial products such as checking accounts, credit cards, remittances, insurances, and loans seamlessly, helping them to be financially free to pursue their ambitions, without limiting the services to a particular country.
As we continue to grow into multiple geographies, product lines and customer segments, we are seeking a dynamic individual to join us and support our journey.
JOB DESCRIPTION Role: Senior Digital Marketing Manager – Performance Marketing
Location: Bengaluru
Employment Type: Full-Time
We are looking for a revenue-driven Performance Marketing leader (IC role) who can independently own, scale, and optimize acquisition and monetization across paid and affiliate channels. This role carries direct accountability for revenue contribution, CAC, ROAS, and growth efficiency in a fast-paced, product-led fintech environment.
RESPONSIBILITIES Revenue Ownership & Growth
Own end-to-end revenue performance marketing strategy across Google Ads, Meta (Facebook & Instagram), LinkedIn, YouTube, Affiliate Marketing , and emerging paid channels
Drive acquisition, activation, retention, and monetization aligned to ROAS, CAC, LTV, and payback targets
Forecast and track channel-level revenue contribution and efficiency
Execution & Optimization Plan, execute, and continuously optimize campaigns with a strong focus on profitability and revenue scale
Build structured, data-driven campaign frameworks to maximize ROAS and reduce CPA
Run rigorous A/B experiments across creatives, audiences, bidding strategies, landing pages, and funnels
Partner closely with Product, Analytics, and Design teams to improve conversion rates and reduce revenue leakage
Affiliate & Channel Expansion Build and scale Affiliate Marketing programs across partners, publishers, and platforms
Optimize affiliate performance, payouts, fraud controls, and incremental revenue contribution
Identify new channels, growth experiments, and scaling opportunities including programmatic platforms
Data, Reporting & Budget Ownership Own performance reporting across ROAS, CAC, CPL, LTV, CTR, conversion rates, and cohort performance
Manage and optimize multi-crore monthly ad budgets with strict ROI discipline
Stay ahead of platform updates, industry trends, and performance best practices
Note: This is a hands-on individual contributor role with full ownership of strategy and execution.
QUALIFICATIONS Education Bachelor’s or Master’s degree in Marketing, Business Administration, or a related field
Google Ads, Meta Blueprint, and Programmatic certifications are a plus
Experience:
4–7 years of experience in revenue-led performance marketing
Mandatory experience in an online, product-based company (fintech preferred)
Proven success in scaling paid and affiliate channels with clear revenue accountability
Strong hands-on expertise in Google Ads, Meta Business Manager, Affiliate platforms , and other paid channels
Experience with analytics and attribution tools such as Google Analytics, Mixpanel, AppsFlyer , etc.
Strong analytical mindset with a deep understanding of funnels, unit economics, and growth trade-offs
Excellent communication and cross-functional collaboration skills.
Good to Have:
Experience driving performance marketing for the US market
Exposure to Programmatic platforms such as DV360, The Trade Desk , or equivalent
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