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Associate Marketing Specialist

Liberty Latin America

United StatesJobNo compensation foundTracked 1mo agoSeen in employer's feed 3 days ago
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At a glance

Compensation
No compensation found
Location
United States
Work Authorization
Not specified

Requirements

Credentials this posting asks for.

Bachelor's degree

Job overview

Liberty Latin America is hiring an Associate Marketing Specialist. The Associate Marketing Specialist is responsible for managing overall Brand Marketing Communications through standard and digital channels to build a strong brand presence. This role drives the development, execution, evaluation, and reporting of initiatives aimed at achieving company strategic and revenue objectives within identified budgets and timelines.

Key focus areas include Conceive and develop efficient and intuitive marketing strategies, Prepare relevant Agency briefs working alongside product design teams, and Organize and oversee advertising bookings and campaigns.

Successful candidates bring Bachelor's Degree In Marketing Or Related Field and 5 To 7 Years Marketing Experience. Important skills include Communication, Presentation Skills, Analytical Skills, Numerical Skills, Excel, and Relationship Management. Preferred (not required): Marketing Strategies, Agency Briefs, GTM Plan Development, and Advertising Bookings.

Skills & qualifications

RequiredNice to have

Skills

CommunicationPresentation SkillsAnalytical SkillsNumerical SkillsExcelRelationship ManagementCustomer Care TechniquesInterpersonal SkillsNegotiating SkillsTime ManagementLeadership QualitiesWorking With ExecutivesWorking With Senior Level ManagementWorking With External PartnersWorking With StakeholdersIntegrityWorking Under PressureMarketing StrategiesAgency BriefsGTM Plan DevelopmentAdvertising BookingsCampaign ManagementExhibitions and Promotional EventsBrand Marketing CommunicationDigital Marketing StrategyDigital MarketingDigital Media BudgetingOnline BrandingEmail MarketingOnline Community BuildingSEOSearch MarketingCustomer Attraction and RetentionCampaign AnalysisTrend IdentificationReportingCampaign OptimizationMedia Channel ManagementConsolidated Media Spending ManagementOnline PR

Qualifications

Bachelor's Degree in MarketingBachelor's Degree in CommunicationsBachelor's Degree in Public RelationsBachelor's Degree in Related Field5 to 7 Years of Work Experience in MarketingAdvanced DegreeExperience in Digital Marketing and Online PR

Full job description

What's The Role

Responsible for managing all overall Brand Marketing Communications through standard and digital channels with an aim of building a strong brand presence for FLOW. Drives the development, execution, evaluation and reportinon initiatives geared towards achieving company strategic and revenue objectives, within identified budgets and timelines

What You'll Do

  • Conceive and develop efficient and intuitive marketing strategies

  • Prepares the relevant Agency briefs working alongside the product design teams from both fixed and mobile to deliver an end-to-end GTM plan to deliver against all targets.

  • Organize and oversee advertising bookings and campaigns (radio, social media, TV etc.), exhibitions and promotional events

  • Ensures that overall brand marketing communication is in sync with the applicable product marketing communication

  • Executes the company's digital / online marketing strategy, planning in tandem with Product plans, budgeting for digital media options, to drive the business forwards through key marketing channels.

  • Manages online branding, communications and campaigns through the company website, email marketing, building the online community, attracting new customers, search engine optimization, and search marketing.

  • Works with the wider Business Development team (including Product Managers) to improve customernattraction and retention

  • Ensures that events to support acquisition and retention campaigns are executed within budget and as per stated objectives.

  • Analyzes campaigns, identifies trends and provides fast, accurate reports: optimizing campaigns

  • Manages all media channels both ATL and BTL to ensure optimized use of channels and platforms

  • Manages the consolidated media spending across markets and channels to ensure most effective use of funds

Knowledge & Experience

  • Bachelors' degree in Marketing, Communications, Public Relations, or other related field required; an advanced degree will be an asset

  • 5 to 7 years of work experience in progressively responsible roles in Marketing, Public Relations, and/or Communications

  • Experience in digital marketing and online PR in an agency or consumer branding environment will be an asset

  • Excellent verbal and written communication skills

  • Excellent presentation skills

  • Strong analytical skills, numerical skills and a good knowledge of Excel

  • Good relationship management skills

  • Excellent communication skills, customer care techniques, interpersonal and negotiating skills.

  • Very strong time management skills and ability to work with competing deadlines and priorities.

  • Leadership qualities with the ability to effect changes.

  • Confident and comfortable when working with executives, senior level management, external partners and stakeholders.

  • Ability to act with integrity in resolving issues and dealing with confidential matters.

  • Ability to work under pressure in a fast-moving environment.

Who We Are

We are the leading telecommunications company, connecting more than 40 markets in Latin America and the Caribbean with our video, broadband internet, telephony, and mobile services under the consumer brands VTR, Flow, Liberty, Más Móvil, BTC, and Cabletica. We started small, and now we’re growing. We’re excited about the future as we strive to unlock opportunities in the region

Why join us

Technology excites us enables us and drives us. We´re proud of the services we provide, the markets that we serve, and our people coming together to enhance our customers´ lives with technology so that they can connect, work, live and play without missing beat. Throughout Liberty Latin America, our passion and pride are brought to life through our shared vision to bring innovation that will create moments that matter to our customers, delivering growth in our markets with one vision, one culture, and one team.

Liberty Latin America provides equal employment and advancement opportunities to all colleagues and applicants for employment without regard to age, color, citizenship, disability or perceived disability, ethnicity, gender, gender identity or expression, genetic information, marital or domestic partner status, military or veteran status, national origin, pregnancy/childbirth, race, religion, sexual orientation, or any other category protected by federal, state, and/or local laws.

#LI-PW1

Knowledge & Experience

  • Bachelors' degree in Marketing, Communications, Public Relations, or other related field required; an advanced degree will be an asset

  • 5 to 7 years of work experience in progressively responsible roles in Marketing, Public Relations, and/or Communications

  • Experience in digital marketing and online PR in an agency or consumer branding environment will be an asset

  • Excellent verbal and written communication skills

  • Excellent presentation skills

  • Strong analytical skills, numerical skills and a good knowledge of Excel

  • Good relationship management skills

  • Excellent communication skills, customer care techniques, interpersonal and negotiating skills.

  • Very strong time management skills and ability to work with competing deadlines and priorities.

  • Leadership qualities with the ability to effect changes.

  • Confident and comfortable when working with executives, senior level management, external partners and stakeholders.

  • Ability to act with integrity in resolving issues and dealing with confidential matters.

  • Ability to work under pressure in a fast-moving environment.

Who We Are

We are the leading telecommunications company, connecting more than 40 markets in Latin America and the Caribbean with our video, broadband internet, telephony, and mobile services under the consumer brands VTR, Flow, Liberty, Más Móvil, BTC, and Cabletica. We started small, and now we’re growing. We’re excited about the future as we strive to unlock opportunities in the region

Why join us

Technology excites us enables us and drives us. We´re proud of the services we provide, the markets that we serve, and our people coming together to enhance our customers´ lives with technology so that they can connect, work, live and play without missing beat. Throughout Liberty Latin America, our passion and pride are brought to life through our shared vision to bring innovation that will create moments that matter to our customers, delivering growth in our markets with one vision, one culture, and one team.

Liberty Latin America provides equal employment and advancement opportunities to all colleagues and applicants for employment without regard to age, color, citizenship, disability or perceived disability, ethnicity, gender, gender identity or expression, genetic information, marital or domestic partner status, military or veteran status, national origin, pregnancy/childbirth, race, religion, sexual orientation, or any other category protected by federal, state, and/or local laws.

#LI-PW1

What You'll Do

  • Conceive and develop efficient and intuitive marketing strategies

  • Prepares the relevant Agency briefs working alongside the product design teams from both fixed and mobile to deliver an end-to-end GTM plan to deliver against all targets.

  • Organize and oversee advertising bookings and campaigns (radio, social media, TV etc.), exhibitions and promotional events

  • Ensures that overall brand marketing communication is in sync with the applicable product marketing communication

  • Executes the company's digital / online marketing strategy, planning in tandem with Product plans, budgeting for digital media options, to drive the business forwards through key marketing channels.

  • Manages online branding, communications and campaigns through the company website, email marketing, building the online community, attracting new customers, search engine optimization, and search marketing.

  • Works with the wider Business Development team (including Product Managers) to improve customernattraction and retention

  • Ensures that events to support acquisition and retention campaigns are executed within budget and as per stated objectives.

  • Analyzes campaigns, identifies trends and provides fast, accurate reports: optimizing campaigns

  • Manages all media channels both ATL and BTL to ensure optimized use of channels and platforms

  • Manages the consolidated media spending across markets and channels to ensure most effective use of funds

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