Creative Director - EST

As we scale from $300M+ ARR toward $1B, HiBob is seeking a Creative Director who is equal parts visionary architect and hands-on creative leader. You won’t just manage design, you will define the heartbeat of the HiBob brand, transforming it into a category-defining visual and narrative system that challenges the status quo of the HR tech space.

Day-to-day, you are the bridge between high-level brand strategy and rigorous execution. You lead creative reviews with a discerning eye, translating complex business objectives into actionable art direction that is as conversion-focused as it is beautiful. Partnering deeply with Brand, Regional Marketing, Demand Generation, and Product Marketing, you ensure our visual storytelling is cohesive across every touchpoint, from high-impact TV and OOH campaigns to digital performance assets.

You will spearhead a complete overhaul of our visual identity, creating a compelling, human-centric design language that resonates deeply across the US market and beyond. We are looking for a storyteller who understands that design is a business lever; someone with a rock-solid graphic design background who sees beyond the layout. You understand that great art direction is the foundation for a brand that disrupts, engages, and endures. You will lead the charge in building a world-class creative culture, managing internal talent, contractors, and agencies to ensure every pixel and every word elevates our position as a leader defining the future of work. Must be physically located in EST timezone. Experience: 10+ years of creative leadership in B2B SaaS or a high-growth tech environment. Brand Marketing Partnership: Proven expertise in acting as a strategic partner to Brand Marketing leadership, with a demonstrated ability to align creative output with high-level business growth objectives. Graphic Design Background: A strong foundation in hands-on graphic design, typography, and visual layout is required to lead, critique, and elevate our creative output. Agency Management: Extensive experience partnering with external agencies, from onboarding and briefing to creative direction and performance oversight, to ensure global brand consistency and high-quality execution. Portfolio: A world-class portfolio demonstrating mastery in brand identity, high-impact campaigns, and narrative storytelling. Technical Skills: Expert knowledge of modern design tools (Figma, Adobe Creative Suite) and practical experience integrating AI video/design tools (e.g., Runway, Midjourney) into production workflows. Leadership: Proven track record of managing and scaling creative teams in a matrixed, global organization. Education: BA in Design, Fine Arts, or a related field (Master’s preferred). What you will do : Brand Evolution: Elevate HiBob’s visual identity into a distinctive, category-leading system globally. Creative Engineering: Operationalize AI within design workflows to increase throughput while maintaining elite creative standards. Governance: Establish and lead a scalable brand governance and creative review process to ensure quality across global campaigns. Leadership: Manage and mentor a high-performing creative team spread globally. Market Impact & Brand Activation: Spearhead our entry into high-impact brand marketing, successfully launching and scaling campaigns across TV/CTV, Out-of-Home (OOH), and experiential events. Drive a rigorous approach to scaling on-brand paid creative, ensuring every asset is optimized for maximum market penetration and brand salience. Creative Leadership & Strategy Define and own the long-term visual language, design system, and "brand code" for HiBob. Lead the creative direction for brand campaigns, partnership activities, and flagship corporate activations and assets. Direct agency partners for creative execution, ensuring all external work aligns with in-house brand standards. Act as the ultimate guardian of the HiBob brand system, ensuring visual and narrative integrity across every global touchpoint and digital interface. Partner with external agencies and Regional Marketing Managers to orchestrate high-quality execution that balances global standards with local market nuance. Team & Operations Management: You are the conductor of our creative ecosystem. You will lead, mentor, and inspire a multidisciplinary creative team, cultivating a high-performance environment where "good" is only the starting line. Your team will be a mix of internal talent, external agency partners, and specialized contractors, all unified under your creative vision. You will foster a culture of excellence by managing the end-to-end creative lifecycle, from the initial spark of an idea to high-fidelity execution. Your success lies in your ability to scale creative throughput without compromising on craft, empowering your team to consistently push boundaries and maintain brand excellence across all global channels.

Digital & Performance Alignment Oversee the translation of brand direction into scalable, high-performing creative across the full funnel. Collaborate with the Performance Creative Engine to optimize ad iterations, variants, and digital landing pages while maintaining brand integrity. Ensure the design system supports localized execution for regional marketing teams. Link creative art direction to tangible business outcomes, utilizing rigorous measurement and data insights to optimize brand impact and performance. AI & Innovation Lead the adoption of AI-enabled design workflows (e.g., generative visual brand language) to reduce production cycle times. Act as a guardian against "generic" AI output, ensuring brand judgment and human creativity remain the core of the function.