Associate Director, International Student Recruitment – Caribbean

Associate Director, International Student Recruitment – Caribbean

Position Summary

The Associate Director (AD), International Student Recruitment – Caribbean, reporting to the Executive Director, International Student Recruitment, is responsible for developing and executing strategic and tactical recruitment initiatives across designated Caribbean markets, while leading the Caribbean recruitment team. This role is accountable for achieving recruitment targets within agreed budgets, expanding SGU's market presence, strengthening strategic partnerships, and providing market intelligence to support institutional recruitment strategy and sustainable regional growth.

Essential Functions

Strategic Planning & Execution

• Develop and execute regional recruitment strategies and tactical plans to achieve enrollment targets within budget and at the lowest possible cost of acquisition.

• Monitor recruitment performance, market trends, competitor activity, and emerging opportunities, adapting strategies where required.

• Identify opportunities to expand SGU's presence throughout the Caribbean through new partnerships and recruitment initiatives.

Team Leadership & Management

• Line manage the International Recruitment Officer (IRO), providing leadership, coaching, performance management, and professional development.

• Oversee activity planning, pipeline management, and Salesforce CRM usage to ensure timely follow-up and high-quality student engagement.

• Foster a collaborative, high-performing team culture focused on achieving recruitment objectives.

Market Development & Relationship Building

• Develop and strengthen relationships with education agents, schools, colleges, universities, sponsors, ministries, and other recruitment partners throughout the Caribbean.

• Create and implement strategic account plans for key recruitment partners.

• Represent SGU at exhibitions, recruitment fairs, presentations, webinars, school visits, and institutional meetings.

• Identify and cultivate new recruitment opportunities across designated territories.

Student Recruitment & Admissions Support

• Counsel prospective students and their families throughout the recruitment and admissions journey.

• Support lead generation, lead conversion, and applicant pipeline management through Salesforce CRM.

• Partner closely with Admissions to ensure a seamless applicant experience from inquiry through enrollment.

Cross-Functional Collaboration

• Collaborate with Admissions, Marketing, Finance, Operations, Academic Affairs, and other SGU departments to support recruitment objectives.

• Work with Marketing to develop regional campaigns and provide market intelligence for promotional materials.

• Share market insights and best practices with Regional Directors and recruitment colleagues globally.

Reporting & Market Intelligence

• Prepare weekly, monthly, quarterly, and annual reports covering recruitment activity, pipeline performance, conversion metrics, budget utilization, and market trends.

• Present forecasts, enrollment updates, and regional performance reports to leadership.

• Remain informed of visa regulations, scholarship opportunities, sponsorship programs, competitive activity, and healthcare education developments affecting Caribbean recruitment.

Representation & Travel

• Travel extensively throughout designated Caribbean territories to build institutional relationships and promote SGU.

• Represent SGU with government agencies, professional organizations, academic institutions, sponsors, and recruitment partners.

• Undertake additional projects and responsibilities as assigned.

Essential Knowledge, Skills & Abilities

• Highly self-motivated, professional, and results-oriented.

• Strong leadership and people management skills.

• Excellent organizational and project management abilities.

• Strong sales, business development, and relationship management skills.

• Excellent presentation, communication, and negotiation skills.

• Ability to build strong internal and external partnerships.

• Strategic thinker with strong analytical and problem-solving abilities.

• Ability to work independently while managing multiple priorities.

• Strong understanding of international student recruitment and enrollment management.

Qualifications

• Bachelor's degree required.

• Minimum 3–5 years of experience in international student recruitment or a related field.

• Previous experience managing staff preferred.

• Fluency in English required.

Work Environment / Physical Demands

• Home-based within the Caribbean.

• Collaborative, professional, and student-centered working environment.

Hours and Travel

• Extensive travel throughout the Caribbean region.

• Flexibility to work evenings and weekends during peak recruitment periods.

• Performance Measures (KPIs)

• Achievement of annual recruitment targets.

• Achievement of agreed annual strategic goals.

• Application generation and enrollment conversion rates.

• Development and performance of the International Recruitment Officer.

• Growth and effectiveness of recruitment partner network.

• Timely and accurate reporting, forecasting, and CRM compliance.

• Effective collaboration across SGU departments and the global recruitment team.

We Are

• Student Centric: We approach every task with a focus on supporting our students to achieve their lifelong learning goals in a safe, vibrant and welcoming environment.

• A Global Community: We are one team with an international outlook welcoming the strength in our diversity and the value each of us brings to what we do.

• Accountable: We take responsibility for our actions by being responsive, resourceful and respectful in delivering on our commitments with integrity and the highest ethical standards.

• Collaborative: We support and empower one another through open communications, cooperation, sharing knowledge and taking time to always listen and show we care.

• Committed to Excellence: We take pride in our ongoing pursuit for continuous improvement through creativity, rigor and best practices to produce meaningful outcomes.

About University Support Services, LLC

University Support Services LLC (USS) is an affiliate of St. George's University (SGU), a leading provider of international medical education. SGU students and faculty come from 151 countries to the island of Grenada, located in the West Indies. Our purpose is to support SGU to deliver best in class education for all SGU students. We put a special focus on the growing global need for diverse high-quality medical and healthcare professionals. USS is pivotal in positioning SGU as a premiere medical degree institute through its student-facing as well as functional support teams.

USS is an equal opportunity employer. As such, it is company policy to fill positions with qualified candidates regardless of race, color, sex (including sexual orientation and gender presentation), age, religion, ancestry, national origin, citizenship status, pregnancy, marital status, medical condition, genetic information, disability, status in the Uniformed Services of the United States (including veteran status) or status as a victim of domestic violence, except where there is a bona fide occupational qualification. This policy protects applicants and employees from discrimination in the hiring process.