Brand Communication Lead
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At a glance
Job overview
River is hiring a Brand Communication Lead. The Brand Communication Lead will drive the evolution of River's visual identity across all digital and print platforms, pushing creative boundaries to enhance brand distinctiveness. This role involves mentoring designers, overseeing creative workflows, and ensuring rigorous application of brand guidelines. The lead will manage the end-to-end design lifecycle, act as a final checkpoint for production files, and strategically allocate design assets.
Key focus areas include Lead the evolution of River’s visual identity, ensuring it grows across every digital and print touchpoint, Push the boundaries of our visual language, constantly seeking ways to make our brand more distinct and resonant, and Mentor our designers, aligning projects with their unique strengths to help them produce their best work.
Successful candidates bring Ug Or Pg In Graphic Design Or Visual Communication, English Fluency, and Hindi Conversational Proficiency. Important skills include Visual Identity Evolution, Visual Language Development, Mentoring Designers, Creative Workflow Ownership, Brand Guidelines Application, and End-to-End Design Lifecycle Management.
Skills & qualifications
Skills
Qualifications
Full job description
Key Responsibilities:
- Lead the evolution of River’s visual identity, ensuring it grows across every digital and print touchpoint.
- Push the boundaries of our visual language, constantly seeking ways to make our brand more distinct and resonant.
- Mentor our designers, aligning projects with their unique strengths to help them produce their best work.
- Take ownership of the creative workflow to ensure our “future endeavors” are as conceptually strong as they are visually stunning.
- Oversee the rigorous application of brand guidelines across all collateral.
- Manage the end-to-end design lifecycle, ensuring every project is on-brief and delivered on time.
- Act as the final checkpoint for production-ready files, eliminating errors before distribution.
- Strategically allocate design assets based on capacity and project constraints to maximize team throughput.
- Act as a brand guardian, ensure all work aligns with the River tone of voice.
Ideal Candidates:
- Focus on purposeful design, not decoration.
- Thorough understanding of Gestalt principles and the ability to identify, choose, and use them in compositions.
- Six to eight years of work experience with a small-to-mid-sized design studio(s) or a startup.
- One print project (ideally, a bound booklet or book). We may need to see a print-ready file of the work.
- Excellent design skills, with strong consideration for the interplay between photography and type.
- Proficiency in Adobe Creative Cloud (Illustrator and InDesign in particular), including shortcuts and technical troubleshooting.
- Openness to critical feedback and the ability to give constructive feedback to peers.
- Strong organisational and communication skills, including written and verbal fluency in English and conversational proficiency in Hindi.
- Having a wide range of interests other than art, architecture, and design.
- UG or PG in graphic design (or visual communication) from a design college.
- One print project (ideally, a bound booklet or book). We may need to see a print-ready file of the work.
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