Global Sales & Marketing Business Analyst

Global Sales & Marketing Business Analyst (Belfast, NI)

Job Summary

Wolfspeed is seeking a Global Sales & Marketing Business Analyst with strong Salesforce expertise to support and enhance business processes across our Global Sales & Marketing organization. This role focuses on delivering scalable, high-quality solutions that simplify complex semiconductor workflows and drive business growth.

You will partner with cross-functional teams to gather and translate requirements into effective system capabilities, while supporting integrations, testing, and continuous improvement across enterprise applications.

What can Wolfspeed do for you?

• Offer a high-visibility role supporting enterprise digital transformation initiatives

• Provide opportunities to grow as a subject matter expert in semiconductor Sales & Marketing business processes

• Enable career development in a fast-paced, innovative environment

• Give exposure to global teams and large-scale business systems

What can you do for Wolfspeed?

• Lead business analysis activities across Salesforce, including requirements gathering, solution design, testing, and support

• Partner with Sales, Marketing, Finance, and Business Units to deliver scalable solutions

• Design and optimize key Lead to Cash Business processes such as:

• Account. Opportunity, and design registration management

• Channel data and distribution management

• Sample orders, pricing management, and quotations

• POS and channel inventory reconciliation

• Manage all Salesforce data models and business process lifecycles

• Configure workflows, approvals, and automation to support sales execution and pipeline management

• Support integrations between Salesforce, ERP, and related enterprise systems

• Develop reports and dashboards to support decision-making and business visibility

• Lead testing efforts (UAT, regression, end-to-end) to ensure quality delivery

• Identify opportunities to improve processes through automation and emerging technologies

• Identify and support opportunities to leverage AI and internally developed LLM capabilities to enhance Sales & Marketing processes

• Contribute to use cases such as:

• Supporting sales teams with AI-assisted insights (e.g., pipeline trends, account summaries)

• Streamlining documentation, knowledge access, and user support through AI-enabled tools

• Collaborate with data, analytics, and engineering teams to incorporate AI-driven enhancements into existing workflows and systems

• Assist in driving adoption of AI-enabled tools by supporting user enablement, training, and feedback loops

• Ensure AI capabilities are implemented in a way that aligns with business needs, data governance, and usability standards

• Provide training and ongoing support to business users

Skills and Certifications

• Bachelor’s degree in Computer Science, Information Systems, Business, or related field

• 5+ years of hands-on experience with Salesforce in enterprise environments (Sales, Service, Marketing, and Community Clouds along with related capabilities)

• Strong experience in designing and supporting end-to-end Salesforce processes, including:

• Lead management, opportunity lifecycle, and pipeline management

• Sales operations, forecasting, account management, and customer engagement processes

• Pricing and channel management

• Proven ability to configure and optimize Salesforce capabilities, including:

• Workflow rules, approval processes, and automation (Flow, Process Builder or equivalent)

• Custom objects, fields, page layouts, and security models (roles, profiles, permission sets)

• Reports and dashboards for operational and executive-level insights

• Experience working with Salesforce data models and managing data quality, governance, and sales lifecycle business processes

• Hands-on experience supporting or collaborating on:

• Integrations using REST/SOAP APIs, web services, and middleware platforms

• Data migration and transformation using ETL tools (e.g., FiveTran, Informatica, or equivalent)

• Strong understanding of Salesforce platform best practices, including scalability, security, and performance optimization

• Experience working in environments with multiple integrated systems (e.g., ERP, analytics platforms, or collaboration tools)

• Experience working with Snowflake for cloud data warehousing, data modeling, and supporting analytical workloads

• Experience with Power BI (or similar BI tools) for building dashboards, visualizations, and business reporting to drive insights and decision-making

Technical & Delivery Skills

• 8+ years of IT experience in business systems, analysis, or solution delivery

• Proficiency with relational databases and SOQL for data analysis and troubleshooting

• Experience with integrations, APIs, and enterprise data flows

• Strong understanding of SDLC methodologies (Agile, Scrum, Waterfall)

• Proven experience in testing methodologies (unit, SIT, UAT, regression, A/B testing)

• Strong problem-solving skills with high attention to detail