Home Care Marketing & Referral Specialist
HCAOA (Home Care Association of America)
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At a glance
Job overview
HCAOA (Home Care Association of America) is hiring a Home Care Marketing & Referral Specialist. Join Home Helpers of Broward County as a Home Care Marketing & Referral Specialist, connecting families with essential home care services. This role involves developing and implementing marketing strategies, building relationships with referral sources, and conducting market research. The specialist will also organize community events, present informational materials, and utilize digital marketing to enhance brand visibility. The position requires tracking and analyzing marketing efforts and providing exceptional customer service.
Key focus areas include Develop and implement marketing strategies to promote home care services, Build and maintain relationships with referral sources, including healthcare professionals and community organizations, and Conduct market research to identify new opportunities and trends in home care.
Successful candidates bring Experience In Marketing, Experience In Sales, and Experience In Business Development In Healthcare Sector. Important skills include Marketing Strategies, Relationship Building, Market Research, Community Event Participation, Presenting Informational Materials, and Social Media.
Skills & qualifications
Skills
Qualifications
Full job description
Benefits:
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Bonus based on performance
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Competitive salary
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Flexible schedule
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Training & development
About the Role: Join Home Helpers of Broward County as a Home Care Marketing & Referral Specialist, where you will play a vital role in connecting families with essential home care services. We are dedicated to providing compassionate care and support to our community, and we are looking for an enthusiastic individual to help us grow our outreach.
Responsibilities:
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Develop and implement marketing strategies to promote home care services.
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Build and maintain relationships with referral sources, including healthcare professionals and community organizations.
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Conduct market research to identify new opportunities and trends in home care.
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Organize and participate in community events and health fairs to promote services.
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Prepare and present informational materials to potential clients and referral partners.
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Utilize social media and digital marketing to enhance brand visibility.
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Track and analyze marketing efforts to measure effectiveness and adjust strategies.
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Provide exceptional customer service to clients and partners, ensuring satisfaction and trust. Requirements:
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Proven experience in marketing, sales, or business development in the healthcare sector.
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Strong communication and interpersonal skills for building relationships.
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Knowledge of the home care industry and its regulatory environment.
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Ability to work independently and as part of a team.
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Proficient in digital marketing tools and social media platforms.
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Strong organizational skills and attention to detail.
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Bachelor’s degree in marketing, business, or a related field preferred.
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Compassionate demeanor with a genuine desire to help others. About Us: Home Helpers of Broward County has been serving the Miramar community for over a decade, providing exceptional in-home care services tailored to the needs of our clients. Our commitment to quality care and customer satisfaction has earned us a reputation as a trusted partner for families, while our supportive work environment makes us a great place for employees to thrive and grow.
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