AVP, Salesforce Marketing Cloud

Description We are looking for an experienced AVP, Salesforce Marketing Cloud to lead enterprise digital marketing strategy and execution in Enola, Pennsylvania. This role will shape how cross-channel campaigns, customer journeys, and personalized digital experiences are built and optimized across connected platforms. The ideal candidate brings strong leadership, deep Salesforce Marketing Cloud expertise, and the ability to align technical capabilities with marketing goals. This position also oversees team performance, budget planning, and innovation that advances digital engagement at scale.

Responsibilities:

• Direct the strategy, design, and delivery of digital marketing initiatives using Salesforce Marketing Cloud and connected digital platforms.

• Partner with leaders across marketing, web, mobile, social, paid media, and direct mail to build coordinated, customer-focused campaigns.

• Guide the development of lifecycle marketing and lead generation programs that improve engagement, retention, and conversion outcomes.

• Oversee integrations between Salesforce Marketing Cloud, websites, personalization tools, and other enterprise systems to support seamless campaign execution.

• Establish strong practices for audience segmentation, data quality, and privacy compliance across marketing operations.

• Work closely with analytics, digital experience, and engagement teams to create insight-driven personalized customer journeys.

• Define performance goals, monitor key metrics, and use testing and campaign analysis to recommend ongoing improvements.

• Set priorities across concurrent digital projects, remove delivery obstacles, and keep initiatives moving forward with cross-functional teams.

• Lead team staffing, resource planning, and budget management to ensure operational effectiveness and financial discipline.

• Promote best practices, share platform knowledge, and champion innovation that strengthens the organization’s digital marketing capabilities. Requirements • 8-10 years of relevant experience, including 8+ years in lifecycle or retention marketing and 3+ years of hands-on Salesforce Marketing Cloud experience.

• Demonstrated success in marketing technology architecture, platform integration, and cross-channel campaign execution.

• Strong understanding of APIs, data structures, and integration methods that support scalable digital marketing solutions.

• Proven ability to lead teams, manage multiple priorities, and deliver results through strong project management skills.

• Excellent communication skills with the ability to explain technical concepts clearly to business and non-technical stakeholders.

• Strong analytical, organizational, and problem-solving abilities, with a focus on accountability and continuous improvement.

• Experience developing presentations and communicating strategic recommendations in a clear, compelling manner.

• Ability to work in a standard office environment, use computer equipment for extended periods, and travel occasionally, including overnight trips. Technology Doesn't Change the World, People Do.®

Robert Half is the world’s first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles.

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All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to contract/temporary professionals, including medical, vision, dental, and life and disability insurance. Hired contract/temporary professionals are also eligible to enroll in our company 401(k) plan. Visit roberthalf.gobenefits.net for more information.

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