Director, Health Systems Marketing, Kerendia

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Director, Health Systems Marketing, Kerendia

Purpose

Develops and implements brand and product strategies to enhance market presence and drive sales within the organization. Analyzes market trends, consumer insights, and competitive landscape to identify opportunities for product development and positioning. Collaborates with cross-functional teams, including marketing, sales, and R&D, to define product requirements and ensure alignment with brand objectives. Manages the product lifecycle, from concept to launch, including pricing, promotion, and distribution strategies. Monitors and evaluates product performance, utilizing data-driven insights to refine marketing efforts and optimize brand visibility. Ensures consistent brand messaging across all channels and materials, fostering strong brand equity and customer loyalty.

The Director, Health System Marketing, Kerendia will serve as the expert on market & industry trends, customer challenges, and competitive landscape and the regulatory environment influencing the health systems and hospitals for Kerendia. Specifically, this position will play a lead role in the development of our health system/hospital segment strategy as well as the development of our differentiated value proposition and programs designed to position competitively in this ever-changing segment. This role will drive the health systems business plan, including the development and implementation of annual and revised targeting and segmentation, the identification of new sources of growth and barriers to appropriate initiation of therapy, and the development of resources, tactics and training to support the field-based teams.

Key Responsibilities

• Lead the creation of health system strategy, messaging, promotional materials, and promotional education programs for the hospital channels, including workshops and tools for field personnel, and tactical applications for end user customers, including HCPs, patients, administrators, and C-suite decision-makers.

• Work with the market analytics team to develop an in-depth understanding of current customer base, sales trends, growth rates including competitor situation analysis to help inform plans. Analyze data metrics and information to identify opportunities within existing customers and develop profiles of prospective customers. - Candidate will be responsible for the planning and implementation of projects that support the marketing function.

• Work with a cross-functional team in recommending action, scheduling, and planning projects, estimating cost and managing projects to completion.

• May identify, evaluate and recommend marketing opportunities consistent with product line objectives provide pre- and post-sale marketing support to distributor and resellers

Who You Are

Required Qualifications

• Bachelor’s Degree with a minimum 4 years of experience in marketing, Master’s degree and/or Life Sciences degree is preferrable

• Marketing experience within Cardiovascular therapies required. Prior product launch experience strongly preferred with demonstrated success in life cycle management of major indications, with strong understanding of the broader cardiovascular marketplace across the care continuum

• Proven ability to understand markets and building a complex market model to perform customer segmentation.

• Ability to understand customer needs and capability of building value propositions to suit those needs.

• Proven ability to collaborate with sales, medical, regulatory, legal, category management, supplier management, corporate strategy etc.

• Excellent presentation skills and proven ability to create influential marketing collaterals.

• Business experience and experience in managing multiple projects while leading/aligning multiple stakeholders.

• Solid marketing fundamentals, project management aptitude, strong analytical skills and problem-solving acumen.

• Ability to lead cross-functional and cross-business unit teams.

• Thorough knowledge of company products, company functions, marketing or service policies and procedures; excellent communication skills.

• Ability and willingness to travel nationally 20% of the time

Employees can expect to be paid a salary between $ 180,240.00 - $270,360.00.

Additional compensation may include a bonus or commission (if relevant). Additional benefits include health care, vision, dental, retirement, PTO, sick leave, etc..

This salary range is merely an estimate and may vary based on an applicant’s location, market data/ranges, an applicant’s skills and prior relevant experience, certain degrees and certifications, and other relevant factors.

This posting will be available for application until at least 8/18/2026.

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YOUR APPLICATION

Bayer offers a wide variety of competitive compensation and benefits programs. If you meet the requirements of this unique opportunity, and want to impact our mission Health for all, Hunger for none, we encourage you to apply now. Be part of something bigger. Be you. Be Bayer.

To all recruitment agencies: Bayer does not accept unsolicited third party resumes.

Bayer is an Equal Opportunity Employer/Disabled/Veterans

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Location: United States : New Jersey : Whippany || United States : New Jersey : Toms River

Division: Pharmaceuticals

Reference Code: 879647

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Email: [email protected]