Senior B2B Marketing Manager

About Us Our company is on a mission to reduce food waste and make high-quality, affordable food accessible to everyone. Through our innovative app-based marketplace, we connect shoppers with discounted perishable items while helping retailers turn would-be waste into revenue and meaningful environmental impact. We’re growing quickly across North America and partnering with retailers of all sizes to expand our reach.

If you’re passionate about creating real change for people and the planet, we’d love for you to join us. Your work here will directly contribute to a mission that helps families save money, reduces waste, and builds a more sustainable future.

What We're Looking For We're looking for a Senior B2B Marketing Manager who brings an ownership mentality and sits at the intersection of marketing and revenue. You'll own how Flashfood reaches and engages the enterprise grocery retailers we partner with — building the campaigns and account strategies that move buyers from awareness to signed partnership.

Our buyers are senior grocery operators — VPs and Directors of Merchandising, Operations, and Finance at major chains. Our go-to-market is focused and precise by design, which means every program needs to earn its place. You'll have real ownership over strategy and spend, reporting to the VP of Marketing & Communications and working closely with our Marketing, Revenue and Partnerships teams to build a demand engine that's high impact and measurable.

What You'll Do Own Flashfood's Market Presence

• Define how Flashfood shows up to enterprise grocery retailers across every buyer touchpoint

• Build the annual B2B marketing plan, establishing priorities, investment areas, and campaign themes that support revenue goals

• Develop a deep understanding of grocery retail decision-makers and continuously refine how we engage them

• Partner with Revenue leadership to identify market opportunities and strategic growth initiatives

• Act as the connective tissue between Product Marketing, Sales, Partnerships, and Customer Success to ensure a consistent market narrative Build Demand and Create Pipeline

• Design and execute targeted campaigns that generate engagement and pipeline from priority retailer accounts

• Develop account-based programs that combine paid media, email, and personalized outreach

• Create scalable approaches to engaging senior retail decision-makers while maintaining a highly targeted go-to-market motion

• Leverage buyer signals, intent data, and AI-powered workflows to identify opportunities and activate campaigns

• Continuously test, optimize, and evolve programs based on performance and business priorities Establish Flashfood as an Industry Voice

• Own Flashfood's LinkedIn strategy, including company presence, executive thought leadership, content promotion, and audience growth

• Build a content strategy that supports awareness, consideration, and deal acceleration across the buyer journey

• Partner with Product Marketing to translate customer insights, product innovation, and industry trends into compelling stories

• Create customer success narratives, ROI-focused case studies, and proof points that demonstrate measurable retailer outcomes

• Identify opportunities to elevate Flashfood's visibility within grocery, retail technology, and sustainability conversations Create High-Value Customer and Prospect Experiences

• Lead Flashfood's event and field marketing strategy, including trade shows, retailer meetings, executive dinners, and industry gatherings

• Design programs that create meaningful interactions with senior grocery leaders and support relationship-building throughout the sales cycle

• Ensure every event and engagement program has clear objectives, follow-up plans, and measurable business outcomes Measure Impact and Improve Performance

• Define the metrics that matter and build reporting that clearly connects marketing activity to pipeline and revenue outcomes

• Partner with RevOps to strengthen attribution, lead management, and performance visibility across the funnel

• Evaluate and implement AI, automation, and emerging technologies that improve efficiency and effectiveness

• Deliver actionable insights and recommendations to leadership based on campaign, channel, and pipeline performance

• Foster a culture of experimentation, learning, and continuous improvement What You'll Bring

• 5+ years in B2B demand generation, with experience selling into enterprise grocery, retail, or CPG accounts

• A track record of owning strategy and making channel investment decisions

• Proven campaign strategy and execution experience across channels including building, tracking, and optimization

• Experience owning the company strategy for trade show, industry events, hosted dinners, and other programs

• Strong content development experience, including campaign copy, targeted emails, and event promotion

• A strategic thinker and clear communicator who can articulate the plan clearly to both marketing and sales stakeholders

• Genuine fluency with AI tooling for B2B marketing activations

• A natural cross-functional partner who keeps internal teams aligned and bought into the B2B marketing strategy What We Offer

• Competitive salary, equity, and comprehensive benefits

• 100% remote work with flexibility and trust

• Mission-driven work that reduces food waste and expands access to affordable food

• A fast-growing, collaborative team with big ambitions

• Real opportunities for career growth Flashfood is an equal opportunity employer and is committed to building a diverse, inclusive, and equitable workplace. We welcome candidates from all backgrounds and experiences, and we’re dedicated to creating an environment where everyone feels supported and empowered to do their best work.