Omnichannel Strategy Lead
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At a glance
Job overview
Insight Global is hiring an Omnichannel Strategy Lead. Insight Global's top pharmaceutical client is seeking an Omnichannel Lead to join their Omnichannel Strategy & Execution division. This consultant will assist with strategy and implementation/execution of brand campaigns, aligning with brands to deliver on their Omnichannel vision. The role involves collaborating with cross-functional teams across Brands, Digital, Agencies, and Advanced Analytics to drive campaign execution through internal capabilities and digital channels.
Key focus areas include Assist with strategy and implementation of brand campaigns, Collaborate with cross‑functional teams to deliver omnichannel vision, and Drive campaign execution using internal capabilities such as SFMC.
Successful candidates bring 5+ Years Digital Marketing. Important skills include Salesforce Marketing Cloud, Email Marketing, Taxonomy Development, Tagging, CRM, and Analytics. Preferred (not required): Commercial Pharma Data.
Skills & qualifications
Skills
Qualifications
Full job description
Job Description
Insight Global's top pharmaceutical client is seeking a Omnichannel Lead to join their Omnichannel Strategy & Execution division. The consultant will assist with strategy and implementation/execution of brand campaigns. The lead will be aligned to one/colleciton of brands and be their point on delivering on their Omnichannel vision by collaborating with cross-functional teams across the Brands, Digital, Agencies, and Advanced Analytics. This consultant will be responsible for working across functions and brands to drive campaign execution through internal capabilities like Salesforce Marketing Cloud (SFMC) and corresponding digital channels in the connected customer journey. This person must have strong knowledge of email marketing/email channel, how it connects to other marketing channels, and understanding of the technologies behind integrating these channels. This role will be key in partnering with Brand and IT teams to develop taxonomy/tagging across digital/personal channels. They will also partner with Analytics/Data Science to uncover insights for omnichannel enablers/ Knowledge of commercial pharma data, Google Analytics, SFMC, and Veeva CRM is a big plus.
We are a company committed to creating diverse and inclusive environments where people can bring their full, authentic selves to work every day. We are an equal opportunity/affirmative action employer that believes everyone matters. Qualified candidates will receive consideration for employment regardless of their race, color, ethnicity, religion, sex (including pregnancy), sexual orientation, gender identity and expression, marital status, national origin, ancestry, genetic factors, age, disability, protected veteran status, military or uniformed service member status, or any other status or characteristic protected by applicable laws, regulations, and ordinances. If you need assistance and/or a reasonable accommodation due to a disability during the application or recruiting process, please send a request to [email protected] learn more about how we collect, keep, and process your private information, please review Insight Global's Workforce Privacy Policy: https://insightglobal.com/workforce-privacy-policy/.
Skills and Requirements
5+ years' experience in Digital Marketing or Omnichannel Marketing Strategy, Operations, or Campaign Execution
Pharmaceutical Marketing experience (HUGE PLUS but not technically required)
Experience working with CRM (Veeva), Web Analytics (Google)/Looker studio/tableau, Marketing Automation tools (SFMC Preferred)
Experience partnering with Brand Leaders, Business, Copy Approval, and IT to deliver marketing campaigns (Websites, Email Campaigns, etc.)
Deep Business Relationship Management experience between Brand and Operations leadership
Excellent communication and interpersonal skills Hands on Data Analytics skills
Hands on skills with Marketing Automation (Salesforce Marketing Cloud, Veeva, etc.)
Hands on Skills with GA4
Experience with Agile Methodology
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