Marketing Specialist

Overview Let your career take off with PSA Airlines

About PSA PSA Airlines, a wholly owned subsidiary of American Airlines, offers unparalleled opportunities for growth and professional development. We value teamwork and inclusivity and strive to create a safe, respectful, and happy work environment for our more than 5,500 team members.

At PSA we are defining the standard in regional aviation by focusing on The PSA Standard - our foundation for operation. Through our six Winning Behaviors - safe and caring, customer-centric and quality-focused, dependable and ethical, fact-based, focused and flexible, on-time, and cost-conscious – our team members are showing up every day for our customers and each other. Join our team to enjoy comprehensive benefits, including travel privileges on the American Airlines global network, so you can explore new destinations and create unforgettable memories with family and friends.

Responsibilities Position Summary  The Marketing Specialist will be responsible for talent acquisition marketing efforts including promotion and management of events and conferences, external email marketing efforts as well as work in collaboration to plan and implement a proactive recruitment strategy. The Marketing Specialist impacts PSA’s corporate identity; shaping the brand/image of who we are and aiding in our company growth. Job Responsibilities 

• Drive PSA’s brand across talent acquisition platforms.

• Support the talent acquisition team through collateral development to generate leads and promote recruiting events.

• Support communications initiatives through content development. 

• Support newsletter initiatives for the company and departments.

• Create graphics for social, email, marketing collateral and website for talent acquisition team and ad-hoc internal marketing initiatives and ensure that they align with PSA brand standards.

• Manage content updates on external website to ensure the site is accurate.

• Collaborate with outside vendors on branding and marketing initiatives.

• Convey a sense of community and build our following based on valuable content and mutual sharing.

• Support SEO & Digital Advertising efforts.

• Develop written content for a variety of platforms for internal and external audiences.

• Use creative means to drive strong engagement and organic growth of all marketing mediums.

• Help identify opportunities that will promote growth on social media sites

• Creatively support marketing campaigns, including marketing/new concepts, community-building efforts and promotions.

• Consistently optimize results by measuring, assessing, evaluating and adjusting campaigns.

• Partner with recruiters and sourcing to segment, qualify and nurture leads through candidate relationship management (CRM) platform.

• Perform competitive and market research to inform strategies and tactics.

• Responsible for the Company’s Security and Safety Management System (SMS) and associated Safety Risk Management and Safety Assurance outputs.

• Performs other duties as assigned. 

Position Specifics Qualifications   Required

• Bachelor’s degree in Marketing, Communications or Public Relations or 3 years of marketing and/or communications experience

• Proven experience using marketing software

• 2+ years of experience using design tools (Adobe Creative Suite) or Canva

• Experience in developing and executing CRM programs, including email marketing, push notifications, and in-app messaging.

• Experience developing and creating digital, video and/or interactive content

• Computer skills: Microsoft Office Suite

• Must be able to read, write and speak English

• Must be able to demonstrate right to work in the US.

• Ability to speak/read/write in English. 

• If hired, must be able to demonstrate that you are authorized to work in the U.S. Preferred

• Bachelor’s degree in Marketing, Communications or Public Relations.

• HTML Experience.

• Google Ads Certification.

Additional Information  Supervisory Responsibility:  This is not a supervisory position.

Authorities: None.

Delegation: In absence, responsibilities delegated to Assistant Director of Marketing & Communications. 

Travel: Travel is required for this position 

Work Environment: This job operates in a professional office environment.  This role routinely uses standard office equipment such as computers, telephones, photocopiers, facsimile machines and filing cabinets. Physical Demands: The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. While performing the duties of this job, the employee is regularly required to talk or hear. This is largely a sedentary role; however, the employee is frequently required to stand; walk; climb up and down stairs; lift weight up to 25 lbs; use hands to handle or feel; and reach with hands and arms. AAP/EEO Statement: PSA Airlines is an equal opportunity employer; qualified applicants are considered for and treated during employment without regard to race, color, creed, religion, sex (including pregnancy, gender identity and sexual orientation), national origin, citizenship status, age, disability, genetic information, protected veteran status or any other characteristic protected by law. Security Clearance: All employees are required to pass the fingerprint-based criminal history records check (CHRC) per 49CFR1542.209 as well as a pre-employment drug screen. Other Duties: Please note this job description is not designated to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time with or without notice. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.