Customer Marketing Manager ›
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At a glance
Requirements
Credentials this posting asks for.
Job overview
Filevine is hiring a Customer Marketing Manager ›. The Customer Marketing Manager will build and scale a world-class customer reference program, turning power users into vocal advocates and case study stars. This role involves interviewing customers to create compelling content, collaborating with internal teams to promote product launches, and designing engagement campaigns to increase platform adoption and customer lifetime value. The manager will also develop customer-facing collateral and simplify complex legal-tech workflows.
Key focus areas include Build a world-class customer reference program, Interview customers to write compelling case studies, and Create video scripts and user testimonials.
Successful candidates bring 7+ Years Customer Marketing Experience, Bachelor’s Degree In Marketing Or Related Field, and Obsessive Customer Curiosity. Important skills include Customer Advocacy, Reference Programs, Case Study Writing, Video Script Writing, User Testimonial Creation, and Pipeline Growth Strategy. Preferred (not required): Legal-Tech Experience.
Skills & qualifications
Skills
Qualifications
Full job description
Responsibilities
Customer Advocacy & Reference Programs
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Build the Bench: Scale a world-class customer reference program that turns Filevine’s power users and AI adopters into vocal advocates, reference calls, and case study stars.
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Sourcing and Creation: Personally interview customers to write compelling, ROI-driven case studies, video scripts, and user testimonials highlighting the power of LOIS and our core platform
Pipeline Growth & Expansion Strategy
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Upsell opportunities within GTM: Collaborate with events, webinar, and product teams to promote product launches or events to Filevine’s customer base.
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Customer Adoption Campaigns: Design and execute engagement campaigns (newsletters, user groups, webinars) aimed at increasing platform adoption, feature utilization, and overall customer lifetime value (LTV).
Front-Line Content & Community Engagement
- User Content Creation: Develop customer-facing collateral, adoption toolkits, and release communications that simplify complex legal-tech workflows for existing users.
Qualifications
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Professional Experience: 7+ years of customer marketing, advocacy, or lifecycle marketing experience in B2B SaaS (legal-tech or AI-tech experience is a significant plus).
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Obsessive Customer Curiosity: You love listening to customer calls, understanding user friction points, and finding the human-interest angles behind data-driven workflows.
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Exceptional Storytelling: A proven track record as a strong writer who has personally drafted compelling case studies, customer newsletters, and promotional content.
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Cross-Functional Execution: Demonstrated ability to coordinate project workflows across Customer Success, Account Management, and traditional Marketing teams.
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Program Management: You have managed customer programs for advisory boards, surprise & delight, or industry events.
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Demonstrated experience executing multi-stage email campaigns and customer journeys within HubSpot or similar marketing automation platforms.
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Education: Bachelor’s degree in Marketing, Communications, Business, or a related field.
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