Global Marketing Campaign Lead - Retail & Consumer Goods

Shape and orchestrate integrated marketing campaigns that drive measurable business impact in the retail and consumer goods industry. As our Campaign Lead, you'll translate market opportunities into data-driven campaigns while serving as the strategic bridge between go-to-market strategy and cross-functional execution teams.

At EPAM, your contributions go beyond the ordinary. Whether in operations, consulting, or design, you'll find a collaborative environment, opportunities for growth, and the chance to make a global impact alongside industry leaders.

Req# 1054582499

Responsibilities

• Translate retail and consumer goods business priorities into focused integrated campaign strategies aligned to digital transformation capabilities

• Define comprehensive campaign strategy including audience segmentation, messaging, positioning, and channel mix across awareness and consideration stages

• Own campaign planning, orchestration, and performance measurement across global programs and customer touchpoints

• Partner with cross-functional teams including GTM, Content, Digital, Field Marketing, Sales, and Marketing Operations for coordinated execution

• Guide campaign narrative and content requirements across thought leadership, webinars, paid media, events, and sales enablement materials

• Track and optimize campaign performance using engagement metrics, pipeline progression, and ROI analysis to drive continuous improvement

Requirements

• Bachelor's degree in Marketing, Project Management, Business, Communications, or a related field

• 6–8 years of experience in B2B Retail & Consumer Goods marketing, integrated campaigns, demand generation, industry marketing, or go-to-market strategy

• Proven experience managing global or multi-regional marketing campaigns

• Experience in technology, consulting, professional services, digital transformation, or enterprise software environments

• Strong understanding of audience segmentation, customer journeys, campaign measurement, and pipeline generation

• Excellent stakeholder management and cross-functional collaboration skills

• Strong analytical, project management, and communication skills

• Experience with marketing automation, CRM, reporting, and campaign management platforms

• Experience with ABM programs and platforms. Analytical mindset with experience using data, engagement signals, CRM and marketing performance insights to optimize campaign impact

Nice to have

• Bachelor's degree in Marketing, Project Management, Business, Communications, or related field

• 6-8 years of experience in B2B retail and consumer goods marketing, integrated campaigns, or go-to-market strategy

• Proven experience managing global or multi-regional marketing campaigns in technology or professional services environments

• Strong understanding of audience segmentation, customer journeys, and pipeline generation methodologies

• Excellent stakeholder management and cross-functional collaboration abilities with strong analytical and project management skills

• Experience with marketing automation, CRM, and campaign management platforms

• Familiarity with ABM programs and ability to use data insights to optimize campaign impact

We offer

• Medical, Dental and Vision Insurance (Subsidized)

• Health Savings Account

• Flexible Spending Accounts (Healthcare, Dependent Care, Commuter)

• Short-Term and Long-Term Disability (Company Provided)

• Life and AD&D Insurance (Company Provided)

• Employee Assistance Program

• Unlimited access to LinkedIn learning solutions

• Matched 401(k) Retirement Savings Plan

• Paid Time Off – the employee will be eligible to accrue 15-25 paid days, depending on specific level and tenure with EPAM (accrual eligibility may change over time)

• Paid Holidays - nine (9) total per year

• Legal Plan and Identity Theft Protection

• Accident Insurance

• Employee Discounts

• Pet Insurance

• Employee Stock Purchase Program

• If otherwise eligible, participation in the discretionary annual bonus program

• If otherwise eligible and hired into a qualifying level, participation in the discretionary Long-Term Incentive (LTI) Program

This Remote Position Cannot be Performed in New York City.

This posting includes a good faith range of the salary EPAM would reasonably expect to pay the selected candidate. The range provided reflects base salary only. Individual compensation offers within the range are based on a variety of factors, including, but not limited to: geographic location, experience, credentials, education, training; the demand for the role; and overall business and labor market considerations. Most candidates are hired at a salary within the range disclosed. Salary range: $80,000 - $115,000. In addition, the details highlighted in this job posting above are a general description of all other expected benefits and compensation for the position.

In accordance with the LA County Fair Chance Ordinance, you may find a copy of the Notice containing a summary of the Ordinance’s key provisions here: Concept FCO Posting 8 27 24 (lacounty.gov)

EPAM Systems, Inc. is an equal opportunity employer. We recognize the value of diversity and inclusion in creating success for our customers, business partners, shareholders, employees and communities. We are committed to recruiting, hiring, developing and promoting employees without discrimination. As a global employer, this commitment includes complying with all laws in the countries in which we operate. Nevertheless, we believe equal employment practices should not be limited to what the law requires. Equal opportunity and inclusion are essential to motivate, empower and recognize the best in everyone.

At EPAM, employment actions are based on individual qualifications, without regard to race, color, religion, creed, gender, pregnancy status, sexual orientation, gender identity, gender expression, marital or familial status, national origin, ancestry, genetics, age, disability status, veteran status, citizenship status when otherwise legally able to work, or any other characteristic protected by law.