Marketing/Communications Manager

Description We are looking for a strategic and hands-on marketing leader to guide brand growth for a consumer products organization in Avondale, Pennsylvania. This role partners closely with executive leadership to shape marketing direction, strengthen customer engagement, and support revenue-focused initiatives across multiple channels. The ideal candidate brings a balance of planning, creativity, and analytical thinking, along with the ability to turn business goals into effective campaigns and scalable marketing practices.

Responsibilities:

• Create and carry out multi-channel marketing plans that support company objectives, brand visibility, and sales growth.

• Identify the most effective acquisition and awareness channels, then allocate efforts toward the highest-value opportunities.

• Build product positioning, launch plans, and go-to-market messaging for new and existing offerings in partnership with cross-functional teams.

• Oversee digital marketing initiatives, including email programs, paid media efforts, and campaign performance analysis to improve results over time.

• Direct social media strategy and content priorities while providing day-to-day guidance to the Social Media Coordinator.

• Develop and manage relationships with influencers, affiliates, ambassadors, agencies, and other external partners to expand reach and engagement.

• Maintain the marketing calendar, coordinate campaign timelines, and ensure consistent execution across channels and customer touchpoints.

• Track key performance indicators, prepare performance updates, and use data-driven insights to refine strategy and recommend growth opportunities.

• Establish repeatable marketing processes and infrastructure that can support the continued expansion of the organization and team. Requirements • At least 5 years of progressive experience in marketing, with increasing responsibility for strategy and execution.

• Background in consumer products or a related sector such as beauty, lifestyle, fashion, retail, or toys is preferred.

• Strong knowledge of digital marketing, social media, customer acquisition, email campaigns, and paid advertising.

• Experience leading integrated campaigns and supporting successful product introductions or launches.

• Ability to convert business priorities into clear marketing initiatives, messaging, and measurable outcomes.

• Solid analytical skills with experience evaluating campaign data and using insights to improve performance.

• Excellent communication, copywriting, project management, and organizational abilities.

• Experience working with agencies, vendors, influencers, or other external marketing partners is preferred. Innovation starts with people.®

Robert Half is the world’s first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles.

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All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to contract/temporary professionals, including medical, vision, dental, and life and disability insurance. Hired contract/temporary professionals are also eligible to enroll in our company 401(k) plan. Visit roberthalf.gobenefits.net for more information.

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