User Strategy & App Operations
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At a glance
Requirements
Credentials this posting asks for.
Job overview
Redotpay is hiring an User Strategy & App Operations. Redotpay seeks a professional to drive user lifecycle strategy and operations, design in‑app campaigns, expand loyalty points systems, and collaborate with data teams to translate business needs into tagging and logic.
Key focus areas include Drive automated user lifecycle touchpoints to increase activation, frequency, and win‑back rates, Design, coordinate, and evaluate in‑app operational campaigns aligned with growth and feature launches, and Expand and optimize the loyalty points system for efficient issuance and redemption.
Important skills include Data Analysis, Agile Methodology, Logical Reasoning, Multilingualism, and E-Commerce. Preferred (not required): In-App Campaign Management, Loyalty Points System Design, Agile Iteration, and Data Tagging.
Skills & qualifications
Skills
Qualifications
Full job description
Key Responsibilities:
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User Lifecycle Strategy & Operations: Drive automated touchpoints across core scenarios, including new user activation, existing user frequency uplift, and churned user win-back. Build differentiated incentive mechanisms to continuously increase the penetration rate of value-added benefits and overall platform retention.
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In-App Campaign Planning & Execution: Centered around business growth and feature launch schedules, lead the design, resource coordination, and post-evaluation of in-app operational campaigns. Take full ownership of the ultimate conversion metrics.
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Loyalty Points System Design & Lean Operations: Expand the gameplay mechanics and application scenarios of the in-app points system. Continuously optimize the issuance and redemption loops to achieve efficient resource allocation and cost optimization.
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Data-Driven Collaboration & Agile Iteration: Work closely with data analysts to accurately translate business requirements into user tagging and data extraction logic. Lead agile data reviews and rolling iterations after strategies are launched. Qualifications:
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Education: Bachelor’s degree or above. Majors in STEM, Business, Marketing, or E-commerce are preferred.
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Language Skills: Fluent in both Mandarin and English; comfortable working in a globalized office environment.
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Core Mindset: Exceptional logical thinking and data sensitivity. Proven ability to translate data insights into definitive operational strategies and localized, multilingual outreach copy.
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Cross-Functional Collaboration: Excellent cross-departmental teamwork skills. Capable of smoothly deconstructing complex operational needs into rule-based logic to align efficiently with data analysts, data warehouse engineers, and front/back-end developers.
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Industry Background: Proven experience in full-lifecycle user operations or campaign growth within Internet Finance, Cross-border Payments, Fintech, or Web3 B2C products. Must possess a global user operations perspective.
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Bonus Points: Proficiency in using AI tools to increase efficiency in producing multilingual outreach copy, OR experience in managing and launching lightweight product feature iterations.
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