美国市场 GTM 营销经理 / US GTM Marketer – AI Hardware
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At a glance
Job overview
Kirin is hiring a 美国市场 GTM 营销经理 / US GTM Marketer – AI Hardware. The company, a startup building AI agents and consumer hardware, is hiring a Shenzhen‑based GTM Marketing Manager to define product positioning, test channels, create briefs, launch campaigns and analyze results for the US market, working hands‑on across strategy and execution.
Key focus areas include Develop US positioning, messaging, launch plans, and channel experiments, Personally manage paid and organic tests across Meta, Google, YouTube, TikTok, X, and creators, and Run a fast creative‑testing cadence across hooks, formats, landing pages, and funnels.
Successful candidates bring 3+ Years US-Facing Software Growth Experience, 3+ Years Consumer Hardware Growth Experience, and 3+ Years DTC Growth Experience. Important skills include Meta, Google, YouTube, TikTok, X, and AI Tools.
Skills & qualifications
Skills
Qualifications
Full job description
我们是一家正在打造 AI 智能体和消费级硬件设备的初创公司。用户可以让智能体跨工具执行任务，也可以通过定制设备随时捕捉意图。团队位于深圳和纽约，创始人曾在硅谷创办一家独角兽公司。
我们正在深圳招聘一名面向美国市场的 GTM 营销经理。你需要亲自制定定位、测试渠道、制作 brief、上线活动并复盘结果，而不是只管理代理商。
工作职责
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为美国用户制定产品定位、核心信息和发布计划。
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亲自管理 Meta、Google、YouTube、TikTok、X 或创作者渠道的测试。
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建立创意测试节奏，快速迭代广告角度、落地页和转化漏斗。
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跟踪 CAC、激活、留存、付费转化和回收周期，并清楚解释归因假设。
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与产品、设计和硬件团队把用户反馈转化为更好的产品和内容。
任职要求
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常驻深圳，3 年以上面向美国市场的软件、消费硬件或 DTC 增长经验。
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有真实广告预算管理经验，能说明渠道、月度花费和量化结果。
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英文写作和美国市场判断强，能独立从策略执行到复盘。
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热爱 AI，并在日常工作中熟练使用 AI 工具。
English
We are a startup building AI agents and consumer devices. Users prompt agents to take actions across their tools, while custom devices capture intent on the go. We are a small team in Shenzhen and New York; our founder previously started a Silicon Valley unicorn.
We are hiring a Shenzhen-based GTM marketer to launch and grow our software and devices in the US. This is a hands-on role: define positioning, test channels, write briefs, launch campaigns, and own the learning loop.
Responsibilities
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Develop US positioning, messaging, launch plans, and channel experiments.
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Personally manage paid and organic tests across Meta, Google, YouTube, TikTok, X, and creators.
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Run a fast creative-testing cadence across hooks, formats, landing pages, and funnels.
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Track CAC, activation, retention, paid conversion, and payback; explain attribution assumptions clearly.
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Turn market feedback into better product, creative, and onboarding decisions.
Requirements
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Based in Shenzhen with 3+ years growing US-facing software, consumer hardware, or DTC products.
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Hands-on ownership of real ad budgets with clear channel, spend, and outcome examples.
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Strong English writing and US-market judgment; able to work independently from strategy through execution.
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Deep interest in AI and practical daily use of AI tools.
You've read the whole posting — now see how you match it.