Growth & Marketing Executive at Salad Africa (Techstars 22)
Lagos, NigeriaFull-timePosted 3y agoStill listed 4 days ago
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Requirements
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Job overview
The role leads the creation and execution of global and national marketing strategy, drives brand voice, analyzes consumer behavior, and oversees growth marketing initiatives to acquire customers while collaborating with senior management and HR on positioning, employer branding, and agency partnerships.
Skills & qualifications
Skills
Qualifications
Full job description
Never pay for any CBT, test or assessment as part of any recruitment process. When in doubt, contact us
We offer financial services and benefits that ensure employee wellbeing and inspire them to live better lives, thus creating a more optimized workforce for companies in Africa.
Read more about this company
Growth & Marketing Executive
• Job Type Full Time
• Qualification BA/BSc/HND
• Experience 3 years
• Location Lagos
• Job Field Sales / Marketing / Retail / Business Development
About the job
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Create and drive the global/national marketing strategy and playbook.
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Own and deliver our Marketing roadmap.
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Craft our brand voice to ensure we communicate effectively with our customers and partners.
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Analyze consumer behavior and determine customer personas
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Be at the forefront of our customer acquisition model, obsessed with all things growth marketing.
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Working with the senior management team on positioning Salad and our offerings and delivering content to enable sales.
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Liaise with HR to create a compelling employer brand, as a great place to work
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Manage our agency usage and partnership engagements.
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Set, monitor, and report on team goals and KPIs.
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Continuous market analysis to understand our position in an ever-changing environment.
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Drive the digital marketing capability (website, SEO, social media channels)
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Lead the messaging, positioning, content creation, solutions marketing, and delivery of marketing experiences that engage the target customer base
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Find opportunities to to rapidly grow customer acquisition
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Strategise with Commercial how to optimize pricing tiers for growth
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Provide reporting to the senior management team against agreed performance measures, and provide insights on future strategies
Requirements
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3+ years of experience in a Growth & Marketing role
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BSc in Marketing, Business Administration, or a related field
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Good product marketing knowledge
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Good project management skills
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Solid samples of past campaigns and initiatives
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Content and copy writing experience
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Knowledge of web analytic tools HTML, Photoshop, MailChimp is a must have
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Experience working in the fintech space is an added advantage
Method of Application
Interested candidates should send their cover letter and CV to [email protected]
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