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At a glance
Job overview
inDrive is hiring a Senior Marketing Analyst. The Senior Marketing Analyst will drive acquisition and media analytics, measuring incrementality and new user acquisition while applying statistical methods to improve marketing budget management across 48 countries and multiple channels. The role provides quantitative evidence to optimize investment planning and collaborates with the marketing team to design and analyze tests, ensuring measurable impact on global acquisition strategy.
Key focus areas include Drive acquisition and media analytics, Measure incrementality and new user acquisition, and Implement statistical approaches to improve marketing budget management across multiple countries and channels.
Important skills include Marketing Analytics, Data Analysis, Budget Process, Test Design, Incrementality Measurements, and Statistical Approaches. Preferred (not required): Performance Channels.
Skills & qualifications
Skills
Full job description
We are seeking a Senior Marketing Analyst to drive the acquisition & media analytics. This role is responsible for incrementality measurements, new user acquisition, and implementation of statistical approaches to improve marketing budget management across 48 countries & multiple channels. You will provide the quantitative evidence required to optimize marketing investment planning. This role requires expertise in marketing analytics, experience with performance channels is preferred but not obligatory. You will collaborate closely with the marketing team: design & analyze tests and ensure that marketing investments deliver measurable & positive impact. Your insights will play a key role in scaling global acquisition strategy.
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