Team Lead, Marketing Reporting & Insights

Overview:

Cvent is a leading meetings, events, and hospitality technology provider with more than 5,500+ employees and 30,000+ customers worldwide, including 60% of the Fortune 500. Founded in 1999, Cvent delivers a comprehensive event marketing and management platform for marketers and event professionals and offers software solutions to hotels, special event venues and destinations to help them grow their group/MICE and corporate travel business. Our technology brings millions of people together at events around the world. In short, we’re transforming the meetings and events industry through innovative technology that powers the human connection.

Cvent's strength lies in its people, fostering a culture where everyone is encouraged to think like entrepreneurs, taking risks and making decisions confidently. We value diverse perspectives and celebrate differences, working together with colleagues and clients to build strong connections.

AI at Cvent: Leading the Future

Are you ready to shape the future of work at the intersection of human expertise and AI innovation? At Cvent, we’re committed to continuous learning and adaptation—AI isn’t just a tool for us, it’s part of our DNA. We’re looking for candidates who are eager to evolve alongside technology. If you love to experiment boldly, share your discoveries, and help define best practices for AI-augmented work, you’ll thrive here. Our team values professionals who thoughtfully integrate AI into their daily work, delivering exceptional results while relying on the human judgment and creativity that drive real innovation.

Throughout our interview process, you’ll have the chance to demonstrate how you use AI to learn, iterate, and amplify your impact. If you’re excited to be part of a team that’s leading the way in AI-powered collaboration, we’d love to meet you.

Disclaimer

Beware of Recruitment Scams – Legitimate Cvent recruiting communications will always come from an official ‘ name@ cvent.com ’ email. We never request any payments or ask for sensitive personal or financial information via chat or social media platforms. For more information, please visit: https://www.cvent.com/en/notice-recruitment-fraud

About the Role

Cvent’s Global Demand Center manages the technology, processes and data that generate leads and demand for Cvent’s suite of products. We are an internal shared-services agency housing digital, email, web, and database marketing as well as full lifecycle campaign and program management and execution. We are seeking a motivated and passionate data analyst that will support the Database Marketing efforts through strategic recommendations, insights, and action plans that yield higher, and more quality, conversion. This role will help drive critical business decisions by analyzing key marketing metrics and designing reports.

In This Role, You Will:

• Liaison with internal teams to define requirements and timelines to ensure the timely and accurate delivery of data elements required for projects. • Interpret campaign data, analyze results, and provide ongoing reports to regional and product-focused Marketing teams • Report on marketing KPIs such as leads, conversion rates, marketing attribution, and marketing engagement • Develop, maintain, and manage advanced reporting & analytics framework, dashboards, and other BI solutions • Use both qualitative and quantitative methods and tools to identify areas for improvement and optimization • Translate data into viable business recommendations, present findings, and actionable insights • Promote data fluency across organization by documenting and leading training sessions on marketing data best practices Here's What You Need:

• 6+ years of experience working with databases, data analysis, and reporting • Must be very proficient in Microsoft Excel • Comfortable present data and findings to stakeholders • Experience leading projects/initiatives in a professional setting • Knowledge of SQL or other enterprise-grade database systems preferred • Knowledge of the implementation, measurement and optimization of marketing campaigns is required • Data visualization experience in BI tools (Tableau/Sigma), Excel, PPT and other related tools, will be a plus • Fair understanding of marketing platforms and lead to opportunity cycle • Must be self-motivated and enjoy a fast-paced environment, where you will work both with teams and independently • Strong organizational skills and the ability to prioritize and meet deadlines • This role requires strong attention to details