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Paid Media Marketer

Cognition

Bay Area, CAFull-timeNo compensation foundPosted 5mo agoVerified open 1w ago
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At a glance

Compensation
No compensation found
Location
Bay Area, CA
Schedule
Full-time
Work Authorization
Not specified

Job overview

Cognition is hiring a Paid Media Marketer. Cognition is seeking a hands-on digital marketer to lead and expand its paid channels, aiming for over $1M/month in spending. The role involves managing agency partners, independently running key channels, refining measurement infrastructure, and identifying effective customer conversion channels as spending scales.

Key focus areas include Run and optimize campaigns across various platforms including Google, Meta, Tiktok, Instagram, Youtube, LinkedIn, Reddit, and X, Manage budgets, test creative, and reduce Customer Acquisition Cost (CAC) weekly, and Manage paid media agency relationships, setting priorities and reviewing performance.

Important skills include Campaign Management, Conversion Tracking Troubleshooting, AI Tools Utilization, Automation, Analytical Rigor, and Statistical Significance. Preferred (not required): Google, Meta, Tiktok, and Instagram.

Skills & qualifications

RequiredNice to have

Skills

Campaign ManagementConversion Tracking TroubleshootingAI Tools UtilizationAutomationAnalytical RigorStatistical SignificanceCreative MarketingMarketing Campaign IdeationCopywritingGoogleMetaTiktokInstagramYoutubeLinkedInRedditXBudget ManagementCreative TestingCAC ReductionPaid Media Agency ManagementCampaign ScalingAd Concept IterationNew Channel SetupProgrammatic AdvertisingPodcast AdsCTV AdvertisingConversion Tracking SetupAttribution SetupCreative Team CollaborationAgency Collaboration

Qualifications

2-4 Years of Experience Managing Digital Marketing CampaignsManaged $50K-$250K/Month in SpendScaled Budgets While Maintaining Efficiency

Full job description

WE ARE AN APPLIED AI LAB BUILDING END-TO-END SOFTWARE AGENTS.

We're the makers of Devin, the first AI software engineer.

Our team is extremely talent-dense. Among our founding team, we have world-class competitive programmers, former founders, and leaders from companies at the cutting edge of AI including Scale AI, Palantir, Cursor, Waymo, Tesla, Lunchclub, Modal, Google DeepMind, and Nuro.

Building Devin is just the first step—our hardest challenges still lie ahead. If you’re excited to solve some of the world’s biggest problems and build AI that can reason on real-world tasks, apply to join us.

ABOUT THE ROLE

We're looking for a hands-on digital marketer to own Cognition's paid channels and scale them from early traction to $1M+/month in spend. You'll manage our agency partners while running key channels yourself, build and refine our measurement infrastructure, and figure out which channels actually work for converting our target customers as we scale up spend.

You might:

  • Run and optimize campaigns across Google, Meta, Tiktok, Instagram, Youtube, LinkedIn, Reddit, and X while managing budgets, testing creative, and driving down CAC week over week.

  • Manage our paid media agency relationship: set priorities, review performance, decide what stays outsourced vs. comes in-house as we scale.

  • Scale campaigns spanning from self-serve developers to large enterprise buyers.

  • Test 10+ new ad concepts per week across channels, working with our designer and creative partners to iterate on what's converting.

  • Stand up new channels (programmatic, podcast ads, CTV) as we prove out the core ones and expand spend.

You should be:

  • A channel operator. You've actually been in-platform managing campaigns, not just reviewing dashboards. You know what a good campaign structure looks like and can troubleshoot conversion tracking issues yourself.

  • AI-native. You get superpowers by using the latest AI tools to accomplish your work faster and with higher quality. Your instinct is to automate everything.

  • Analytically rigorous. You can measure the incrementality of a test with statistical significance and resist the urge to call a winner too early.

  • A creative marketer. You love ideating new marketing campaigns, creative angles, and copy that resonates with customers.

You might have:

  • 2-4 years of experience managing digital marketing campaigns

  • Hands-on experience with Google Ads and/or Meta Ads Manager

  • Managed $50K-$250K/month in spend and scaled budgets while maintaining efficiency

  • Set up or significantly improved conversion tracking and attribution

  • Worked with creative teams or agencies to iterate on ad concepts at high velocity

EQUAL OPPORTUNITY

Cognition is an equal opportunity employer. We do not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, veteran status, or any other protected characteristic under applicable law. We are committed to providing reasonable accommodations for candidates with disabilities throughout the hiring process - please let us know if you need any.

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