Head of Marketing
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At a glance
Job overview
Trek Health is hiring a Head of Marketing. Trek Health seeks a Head of Marketing to own demand generation and pipeline growth while building and evolving the brand, voice, and positioning. The leader will set strategy, run programs hands‑on, manage budget and tech stack, and scale the marketing team in a fast‑moving Series A environment.
Key focus areas include Own quarterly and annual SQO and pipeline targets with clear reporting on coverage attribution conversion and CAC payback, Set marketing strategy and roadmap while staying hands on building systems and running programs directly until the team scales, and Build and scale a balanced demand engine across outbound inbound lifecycle and product‑led channels with accountability for pipeline contribution.
Important skills include Demand Generation, Brand Management, Content Strategy, Sales Enablement, Marketing Analytics, and Team Leadership. Preferred (not required): Healthcare Marketing, Healthtech Marketing, Regulated-Industry Marketing, and Marketing Data-Intensive B2B Products.
Skills & qualifications
Skills
Qualifications
Full job description
About Trek Health
Trek Health is building products that help healthcare organizations make smarter, faster decisions with better data and intelligence. We are an early-stage company focused on turning complex healthcare pricing and contract information into products customers rely on.
The Role
Trek Health is seeking a Head of Marketing to own demand generation and pipeline growth while continuing to build on the company’s existing brand, voice, and industry thought leadership. This role requires a leader who can operate strategically while remaining hands on, building and executing programs directly in a fast-moving Series A environment.
The Head of Marketing will partner closely with Trek’s GTM and product teams, ensuring marketing efforts drive measurable demand across both product-led and sales-assisted motions. The ideal candidate has proven experience generating pipeline in PLG environments with meaningful enterprise customers, and is comfortable building marketing systems while actively executing.
What You'll Do
- Own quarterly and annual SQO and pipeline targets, with clear reporting on coverage, attribution, conversion, and CAC payback
- Set the marketing strategy and roadmap while staying hands on by building systems and running programs directly until the team scales
- Build and scale a balanced demand engine across outbound, inbound, lifecycle, and product-led channels, with clear accountability for pipeline contribution by channel
- Build enterprise programs including ABM, targeted campaigns, and sales enablement that support enterprise deal cycles end to end, while converting PLG usage and interest into qualified pipeline
- Partner closely with Sales, Product, and Customer Success, shaping ICP and messaging with Sales, translating roadmap and usage insights with Product, and driving lifecycle, expansion, and advocacy programs with CS
- Own and evolve Trek Health's brand, voice, and positioning, and lead high-impact content, analyst relations, PR, and industry event-driven strategies
- Own the marketing budget and tech stack, implementing practical attribution, funnel tracking, and ROI measurement appropriate for a Series A company
- Hire, develop, and lead the marketing team, starting lean and scaling thoughtfully as pipeline targets grow
What We’re Looking For
- 10+ years of B2B SaaS marketing experience, including time in early stage or high growth environments
- Proven success leading demand generation in a PLG-driven organization with meaningful enterprise customers
- Demonstrated ability to work with lean go-to-market teams, partnering closely with Sales, Customer Success, and Product to drive pipeline
- Strong understanding of marketing strategies, including ABM, campaign driven pipeline, and sales enablement.
- Comfortable operating in ambiguity, building systems while executing, and shifting focus as the company scales.
- Experience owning brand, content, and thought leadership while being accountable for measurable demand outcomes.
Bonus Points
- Healthcare, healthtech, or regulated-industry marketing experience
- Experience marketing data-intensive or workflow-oriented B2B products to operational, financial, or strategic decision-makers
Why This Role Matters
This is a foundational leadership role at Trek Health. You’ll help define not just what we build, but how marketing contributes to company growth, customer adoption, and long-term strategy. You’ll have direct influence on revenue generation, team development, and company execution while partnering closely with the CEO and other functional leaders.
Reporting Structure
This role reports directly to the CEO.
Location
This is a hybrid role , based in the San Francisco Bay Area , with 2-3 days per week required in office.
Compensation
The base salary range for this role is $175,000 - $200,000 , with potential for additional variable compensation based on performance. Final compensation will depend on a number of factors, including candidate's experience, qualifications, and location. In addition to cash compensation, the final package will include meaningful early stage equity.
Equal Opportunity
Trek Health is an equal opportunity employer and is committed to building a diverse and inclusive team.
- Seniority level Director
- Employment type Full-time
- Job function Marketing and Sales
- Industries Hospitals and Health Care
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