Founding GTM/ Account Executive
Covera
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At a glance
Job overview
Covera is seeking its first GTM hire, a founding Account Executive to own and build the US sales engine from scratch, handling the full sales cycle, creating playbooks, and shaping the company’s market approach.
Skills & qualifications
Skills
Qualifications
Full job description
We're hiring our first GTM hire: a founding, full-cycle Account Executive to own the US market. This is not a hand-off role and not a role with a playbook waiting for you: you'll build the playbook. You'll own the entire cycle, from sourcing pipeline to closing, working shoulder-to-shoulder with the founders, and you'll help define how Covera sells in the US. You'll be the person who turns our early traction into a repeatable US sales engine, and as we grow you'll have first claim on leading it. What you'll do
- Own the full cycle, end to end: prospecting, outbound, discovery, demo, negotiation and close, for insurance brokers and agencies across the US.
- Source your own pipeline. Treat outbound as a craft: sharp targeting, personalized outreach, referrals, and industry events.
- Run rigorous discovery and tailored demos with agency principals, operations leaders and executives; partner with the founders and engineering on POCs and smooth onboarding.
- Build the playbook from scratch (talk tracks, sequences, pricing muscle, objection handling) and document what works so it scales to the next hires.
- Live in the numbers. Own your pipeline metrics, conversion, and forecast with total rigor and clean CRM hygiene.
- Feed the field back into the product. Surface objections, gaps and patterns to the founders to sharpen positioning and the roadmap.
Who you are
- Native English speaker, selling into the US market with strong executive presence.
- 2 to 5 years of B2B closing / full-cycle sales experience, ideally in a fast-growing startup environment.
- Hyper-ambitious. You want to go all-in on a fast-growing company, be exceptional at what you do, and be on a path to lead, or one day build your own thing.
- Obsessed with numbers. You measure everything, forecast honestly, and treat your pipeline like a system you optimize, not a spreadsheet you tolerate.
- A self-starter who thrives in ambiguity. No process exists yet; you create it, own it, and move with urgency.
- Competitive and coachable: you take feedback and apply it immediately.
- Bonus: experience selling into insurance, insurtech, financial services, or early-stage B2B SaaS; experience as a founding/early AE building a motion from scratch.
You've read the whole posting — now see how you match it.