Director of Campus Enrollment Marketing

Posting Details

Job Title Director of Campus Enrollment Marketing

Department ODUGLOBAL BRAND & ENROLL MKT SS-VHS

Position Number FP890A

Location Norfolk, VA

Job Summary

The Director of Campus Enrollment Marketing shapes and executes integrated, audience-centered marketing strategies that support campus enrollment at Old Dominion University. Reporting to the Associate Vice President for Growth Marketing, the position guides efforts for undergraduate, graduate, transfer, international, military-affiliated and other priority populations.

The position oversees the campus enrollment marketing team and is responsible for campaign planning, content strategy, digital and traditional advertising, email marketing, enrollment-focused web content, social media, market research, performance analysis, budget management and vendor coordination. Working closely within the Division of Digital Transformation and Technology and throughout ODU , the director ensures that marketing efforts are aligned with institutional priorities, enrollment goals and university brand standards.

The director uses audience insights, enrollment data and campaign performance to guide decisions, strengthen recruitment outcomes and continuously improve communications journeys. The role also manages competing priorities, establishes clear workflows and accountability for the team, and serves as a strategic marketing partner to campus leaders.

Hiring Range: $90,000–$95,000, commensurate with education, experience, and qualifications.

Position Type FullTime

Type of Recruitment General Public

Minimum Qualifications

• Education:Bachelor’s degree in marketing, communications, business administration, higher education or a related field; or a combination of education, training, and experience equivalent to a bachelor’s degree in the preceding fields.

• Considerable knowledge of enrollment marketing, audience strategy and integrated campaign planning.

• Demonstrated ability to lead a multidisciplinary marketing team, set priorities, coordinate work and hold team members accountable for results.

• Demonstrated ability to use data, market insights and performance measures to guide strategy and decision-making.

• Strong project management and organizational skills, with the ability to manage multiple priorities and deadlines.

• Exceptional communication, collaboration and relationship-management skills, including the ability to work effectively with senior leaders, enrollment teams, academic units and other institutional partners.

• Demonstrated ability to provide strategic direction across digital, content, creative, web, email, paid media and other marketing functions without serving as the technical specialist in each area.

• Demonstrated ability to develop, manage and monitor marketing budgets, evaluate competing investment priorities and oversee vendor expenditures.

• Considerable professional marketing experience, preferably in higher education, enrollment marketing or a related field.

• Considerable supervisory or team-leadership experience.

Preferred Qualifications

• Master’s degree in marketing, communications, business administration, higher education or a related field; or a bachelor’s degree in a related field with experience equivalent to a master’s degree.

Conditions of Employment

This role is an on-campus, 8am-5pm, Monday-Friday position.

Job Open Date 08/21/2026

Open Until Filled No

Application Review Date 08/28/2026

Job Close Date 09/04/2026

Special Instructions to Applicants / Additional Materials Required

Along with a completed application, please attached your resume and cover letter.

Criminal Background Check The final candidate is required to complete a criminal history check.

Department Information

Equity Statement

It is the policy of Old Dominion University to provide equal employment, educational and social opportunities for all persons, without regard to race (or traits historically associated with race including hair texture, hair type, and protective hairstyles such as braids, locks, and twists), color, religion, sex or gender (including pregnancy, childbirth, or related medical conditions), national origin, gender identity or expression, age, veteran status, disability, political affiliation, sexual orientation or genetic information. Individuals from minoritized communities, women, veterans and individuals with disabilities are encouraged to apply.

Reasonable Accommodation Request

If you are an individual with a disability and require reasonable accommodation, please contact the Division of Talent Management and Culture at (757)683-3141.

Pay Transparency Nondiscrimination Provision

The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or © consistent with contractor’s legal duty to furnish information.

ODU Statement

Old Dominion University, located in Norfolk, is Virginia’s forward-focused public doctoral research university with more than 23,000 students, a top R1 research ranking, rigorous academics, an energetic residential community and initiatives that contribute $2.6 billion annually to Virginia’s economy.

Applicant Documents

Required Documents

• Resume

• Cover Letter/Letter of Application

Optional Documents

Supplemental Questions

Required fields are indicated with an asterisk (*).